Cultural meaning of the art programs in the opening ceremony of the Olympic Games

本研究旨在厘清奥运会开幕式文艺节目的文化内涵及其影视影像。2000年，通过对2000年悉尼奥运会的实地调研，对开幕式文艺节目进行了调查。收集了日本、美国、加拿大和澳大利亚对开幕式的电视报道，并对他们在电视上的评论进行了比较。阐明了奥运会开幕式文艺节目具有全球性，但主办国和城市的地方性、地域性和跨国文化并存。2002年，通过对2002年盐湖城冬奥会的实地调研，对开幕式中的艺术节目进行了调查。日本和美国电视报道的对比显示出爱国主义和沙文主义的存在I…在美国电视报道中有更多。通过回顾2000年悉尼奥运会和2002年盐湖城奥运会的奥运官方电影，解读了奥运会开幕式中所描绘的开幕式记忆是如何传递给后人的。到目前为止取得的结果是：电影制片人和导演都体现了奥林匹克哲学，特别是导演巴德·格林斯潘的奥林匹克浪漫主义在这些电影中得到了强烈的体现，考虑到美国观众的喜好，他对故事结构的偏好在电影中得到了明显的体现。因此，为了进一步调查，有必要对观众采访和电视观众的受众研究进行比较，并澄清主办国的奥林匹克教育与开幕式文化节目之间的关系。较少

The purpose of this research was to clarify the cultural meaning of the art programs represented in the opening ceremony of the Olympic Games and their televised and filmed images.In 2000, through the field research of the 2000 Sydney Olympic Games, the art programs in the Opening ceremony were investigated. The TV coverage of the opening ceremony in Japan, U.S.A., Canada, and Australia were gathered and their comments in TV were compared. Then, it was clarified that there were coexistence of the localism of the host country and city, regional culture, and transnational culture in spite of the global nature of art programs in Olympic ceremony. Moreover, there were strong representations of the nationalism in the TV coverage of each country.In 2002, through the field research of the 2002 Salt Lake City Winter Olympic Games, the art programs in the opening ceremony were investigated. The comparison between Japanese TV coverage and U.S. one showed the presence of patriotism and jingoism i … More n the US TV coverage. As a result, it is clarified that the transnational art presentation and nationalism or patriotism were represented in the art and cultural programs in the opening ceremony of the Olympic Games according to the social and periodical context of the host city and country.Reviewing the official Olympic films of both 2000 Sydney Games and 2002 Salt Lake Games, it was interpreted that what kind of memories in the opening ceremony being depicted in these official films were tried to transmit to future generation. The results obtained up to the present are as follows; there are Olympic philosophy reflected by the film producers and director, especially, the director Bud Greenspan's Olympic romanticism were strongly represented in these films, and that his preference for the story telling structure was obviously represented in films by taking into the consideration of the American viewers preference.Hereafter, for the further investigation, it is necessary that the comparison between the interviews to the spectators and the audience research of the TV viewers will be conducted, and the clarification of the relationship between the Olympic education in the host country and cultural programs in the opening ceremony should be needed. Less