Cultural Hermeneutics for the Imagery Representation of Olympism

1)对与奥运会有关的体育电视剧电影和1998年长野奥运会的电视转播进行了分析、描述和解读，并对这些影像材料中描绘的奥林匹克精神进行了录像带编辑。98年长野奥运会电视转播所表现出的奥林匹克主义，从地方性到全球性，表现形式和内容都呈现出多样化。结果表明，奥林匹克主义的意象表征不仅表现在个人主义、民族中心主义、民族主义、国际主义、跨民族主义等多个维度上，而且是以本土文化为尺度来表现的。这些成果在第39届国际奥林匹克学院青年会议上全面公布。2)对巴德·格林斯潘1998年长野奥运会的官方奥运影片进行了集中分析、描述和解读。尽管有国际奥委会的官方电影，但澄清的是，作为运动员之一的人类故事比纯粹的事件记录更有针对性。这一事实表明了对奥林匹克主义的人文表征的强调，因此，这一结果被肯定为促使对奥林匹克主义盛行和固定的观点进行修正的表征。尽管如此，我还是在一些科学大会上发表了一些论文，认为这些理想化的表现色彩具有负面作用，掩盖了许多与奥运相关的问题。3)以学生为例，总结了观看体育电影与塑造奥林巴斯观点之间的关系。虽然这一结果显示，大多数学生的奥运形象比较模糊，但这证明了体育电影的放映对体育电影观众对奥林匹克主义的看法有很大的影响。

1) Sport drama films related to the Olympic Games and TV broadcasting of the 1998 Nagano Olympic Games were mainly analyzed, described, and interpreted following VTR editing of the Olympism depicted in these imagery materials. The Olympism represented in the TV broadcasting of '98 Nagano Games were especially arranged as diversified expressive forms and contents from localism to globalism. As the result, it was clarified that the imagery representation of Olympism were not only presented in multidimensional aspects which consisted of individualism, ethnocentrism, nationalism, internationalism, and trans-nationalism, but also were represented depended on the local culture as a measure. These results were delivered all-inclusively in the 39th International Olympic Academy Youth session. Moreover, it was presented that the fixed images of Olympic Games that should be a peaceful festival were pervaded and reproduce by imagery media.2) The official Olympic film of the '98 Nagano Games by Bud Greenspan were centrally analyzed, described, and interpreted. It was clarified that the human stories as one of the athletes were more focused than the recordings of pure events despite of the IOC official film. This fact showed the emphasis of humanistic representation of Olympism, thus this results were affirmed as the representation which would urge to revise the prevailed and fixed views of Olympism. Nevertheless, I presented some papers in a few scientific congress that these idealistic color of representations have a negative role to cover the many Olympic related problems.3) The summary of the relationship between viewing sport films and molding the views of Olympus was conducted in case of students. Although this result showed the almost students had the obscure Olympic images, this substantiated that on screenings of the sport films had a strong impacts on the making views of the Olympism to the audience of sport films.