A Study on Building a KANSEI Model That Can Reflect a Context and Creating Interactive Content

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With a focus on a dynamic process where people interact with various information environments, this study has modeled human KANSEI which dynamically varies through the interaction. In addition, it has proposed a new information environment for online shopping and life planning based on the dynamic KANSEI model built. Specifically, targeting at a user who only has a vague image and/or requirement initially, it has created interactive content with contextual information to help the user make a decision through repetitive interaction with various information environments, and has provided an information environment for e-commerce that enables the user to make a satisfiable decision in terms of their KANSEI. Additionally, it has tried to apply the results to a life planning support system for helping the user with their self-discovery and/or strategic thinking during job hunting.