Cultural policy and changing popular culture in China

在中国进行了问卷调查，探讨中国观众对国内动画政策的反应以及对国内外动画节目的看法。结果表明：盗版日本动漫在网络上的观看较为普遍；另一方面，除了针对儿童的动画外，国产动画并不受欢迎。对国产动画的偏好与年龄、爱国主义正相关，与互联网使用负相关；对日本动画的偏好与年龄、爱国主义负相关，与互联网使用正相关。动漫观众和互联网用户更有可能对政府的信息监管持负面态度，而对日本动漫的偏好与亲日态度没有显著关联。这些结果表明，“软实力”，即日本动漫的观众对日本产品产生积极态度，在经验证据方面是可疑的。

A questionnaire survey was conducted in China to explore how the Chinese audience responds to the domestic animation policy and views domestic and foreign animation programmes. The results indicate that pirated Japanese animation is widely viewed via the Internet; on the other hand, domestic animation is not popular, excepting ones targeted at children. Preferences for domestic animation correlate positively with age and patriotism but negatively with Internet use, while preferences for Japanese animation correlate negatively with age and patriotism but positively with Internet use. Anime viewers and Internet users are more likely to be negative about information regulation by the government, while preferences for Japanese animation are not significantly associated with pro-Japan attitudes. These results suggest that the "soft power", whereby viewers of Japanese anime develop positive attitudes to Japanese products, is dubious in terms of empirical evidence.