Television Election Campaign News and Australian Politics

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This project seeks to expand our understanding of a vital and largely unexplored nexus -- that between television and electoral attitudes and behaviour in Australia. Building on substantial organisational, empirical and analytic work already completed, it will construct two new databases by content-analysing videotapes we recorded of the TV election campaign news coverage during the 1998 and 2001 Australian federal elections. Merged with survey data, and existing 1996 TV data, our analyses will yield a number of publications on TV content, leader images, presidentialisation, and TV cues in voter decision-making -- the first cross-time examination of these themes in Australia.