The Effects of Corporate Strategy on Organisational Crisis Management and Survival

公司战略对组织危机管理和生存的影响

• 批准号: LP0348872
• 负责人: Prof Dr Mile Terziovski
• 金额: $ 6.33万
• 依托单位: The University of Melbourne
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2003
• 资助国家: 澳大利亚
• 起止时间: 2003-11-12 至 2007-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP0348872
• 关键词: Effects; Corporate; Strategy; Organisational; Crisis

While a company can communicate to its stakeholders using a variety of methods in normal market conditions, in a crisis situation the key method of communication is via the media. There are many anecdotal studies in the literature that provide companies with advice on how to deal with crisis situations. However, there is a lack of empirical evidence grounded in strategic management theory which predict outcomes under different situations. Therefore the aim of this PhD research project is to identify and test several theoretical models by conducting quantitative and qualitative research in the public and private sectors. The research results will provide a strategic approach to enhance firm survival during a crisis.

虽然在正常的市场条件下，公司可以使用各种方法与利益相关者进行沟通，但在危机情况下，沟通的关键方法是通过媒体。文献中有许多轶事研究，为公司提供如何处理危机情况的建议。然而，缺乏基于战略管理理论的经验证据来预测不同情况下的结果。因此，这个博士研究项目的目的是通过在公共和私营部门进行定量和定性研究来确定和测试几个理论模型。研究结果将提供一个战略方法，以提高企业在危机中的生存。