An empirical study on systematization of sport marketing management sciences.

本研究旨在从关系行销的观点，将运动行销管理学加以系统化。因此，体育营销管理科学有可靠的三种营销范式，它们分别可以称为（1）管理营销，（2）互动营销和（3）后营销。总之，体育营销管理科学是体育经营领域的一项有用技术，在未来的体育经营中应更多地利用这项技术来满足体育的供求关系。

The purpose of this study was to systematize sport marketing management sciences from a viewpoint of relationship marketing. As a result, the sport marketing management sciences had reliable three marketing paradigms, and they could call (1) managerial marketing, (2) interactive marketing, and (3) after marketing, respectively. In all, the study suggests that sport marketing management sciences are useful technology in the field of sport business, and this technology should be made more use for the meeting of supply and demand in sport management in future.