Place-Branding as a Method of Sustaining Local Communities in the Age of Population Shrinkage

在本研究中，我以非都市地区的小城镇和山地残疾人地区为研究对象，研究在这些地区开展场所品牌经营的有效资源。利用自然美景、水资源、山水美景、地名等基础资源，运用地方品牌战略来振兴这些地区，可能是一种可行的方法。但是我们必须等待很长时间才能出现明显的效果，并且我们必须长期保存这些资源。

In this study, I focused on small-towns in non-metropolitan areas and mountainous handicapped areas and researched on the effective resources to operate place-branding in these areas. To vitalizing these areas, it is probable method to apply place branding strategy by using such basic resources as beautiful nature, water resources, beautiful landscape and place-names. But we must wait for long time to appear obvious effects, and we must keep long-time conservation of these resources.