Analysis of Impact of Mobile Devices on Information Search through the Internet and e-Commerce

移动设备对互联网和电子商务信息搜索的影响分析

• 批准号: 22500082
• 负责人: SUMITA Ushio
• 金额: $ 2.25万
• 依托单位: University of Tsukuba
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2010
• 资助国家: 日本
• 起止时间: 2010 至 2012
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-22500082/
• 关键词: e-Commerce; ブラウジング行動; セミ・マルコフ過程; 動的解析; CRM戦略; e-commerce; CRM 戦略; 時間帯別広告費; リスク指標; 最適予算配分

Recently, increasingly many papers have been published concerning impact of mobile devices on e-commerce. All of these papers are either empirical, qualitative or static in their analytical nature and no study exists in the literature for capturing behavioral differences between e-commerce and m-commerce based on a mathematical stochastic model. The purpose of this study is to develop and analyze a mathematical model for comparing e-commerce via the traditional PC access only with m-commerce which accommodates both the traditional PC access and the mobile access. The distribution of the number of products purchased by time t and the distribution of the time required for selling K products are derived explicitly, enabling one to assess the impact of mobile devices on e-businesses. Numerical examples are given for illustrating behavioral differences between m-commerce consumers and traditional e-commerce consumers.

最近，关于移动设备对电子商务的影响，越来越多的论文发表了。所有这些论文在其分析性质上都是经验，定性或静态的，并且在文献中没有研究基于数学随机模型来捕获电子商务和M-Commerce之间的行为差​​异。这项研究的目的是开发和分析仅通过传统PC访问与M-Commerce进行电子商务比较电子商务的数学模型，该模型仅适用于传统的PC访问和移动访问。明确得出了按时间t购买的产品数量以及销售K产品所需的时间的分布，从而可以评估移动设备对电子商务的影响。给出了数字示例，以说明M-Commerce消费者与传统电子商务消费者之间的行为差​​异。

项目成果

Application of Collateralized Debt Obligation Approach for Managing Inventory Risk in Classical Newsboy Problem

债务抵押债券方法在经典报童问题中管理库存风险的应用

• 发表时间: 2011
• 期刊: International Journal of Business and Informatio
• 作者: Isogai;Ohashi and Sumita
• 通讯作者: Ohashi and Sumita

Analysis of Brand Characteristics of Music Artists in the POP CD Market : Case of Japan

POP CD市场音乐人品牌特征分析——以日本为例

• 发表时间: 2011
• 期刊: Journal of Operations Research Society of Japan
• 作者: Sumita;Takahashi and Yoshii
• 通讯作者: Takahashi and Yoshii

Development of Customer Segmentation Algorithm for Identifying Core Credit Card Users: CAEP Approach

开发用于识别核心信用卡用户的客户细分算法：CAEP 方法

• 发表时间: 2012
• 作者: Honma;Hoshiba;Ito;Nojima;Sumitaand Terakado
• 通讯作者: Sumitaand Terakado

Analysis of Customer Flows and Related Purchasing Behaviors within a Shopping Mall Based on Sensor Data

基于传感器数据的购物中心内客流及相关购买行为分析

• 发表时间: 2012
• 作者: Sumita;Yamasaki;Yu and Zhao
• 通讯作者: Yu and Zhao

Dynamic Analysis of a Multivariate Reward Process Defined on the UMCP with Application to Optimal Preventive Maintenance Policy Problems in Manufacturing

UMCP 上定义的多变量奖励过程的动态分析及其在制造中最优预防性维护策略问题中的应用

• 发表时间: 2012
• 期刊: Journal of the Operations Research Society of Japan
• 作者: Akio Sashima;Takeshi Ikeda;Akira Yamamoto;Mitsuru Kawamoto;Takafumi Kuga;Koichi Kurumatani;河合博之;Hayato Yamaki and Hiroaki Nishi;Huang and Sumita
• 通讯作者: Huang and Sumita