Development of Area Marketing & Management Approach (AMMA)for Urban Tourism Relating The Resource Locations with Spatial and Temporal Excursion Behavior Patterns

本研究旨在实证分析区域营销与管理方法（AMMA）在形成更具吸引力的旅游区决策中的适用性。本文重点研究了旅游资源分布和旅游者出游行为模式的时空尺度，即决定旅游目的地吸引力的供给和需求因素都要考虑。本报告旨在总结这两个受试者的结果。它代表了一个特定的旅游区，如，作为营销研究的调查，可达性分析和旅游区形成的建模发达的营销方法的结果。它还汇集了这些讨论以及我们目前对相关主题的研究的事实结果。

The study aims to empirically analyze applicability of the Area Marketing & Management Approach (denoted as AMMA) to making a policy decision on formation of more attractive tourist areas. The temporal and spatial scale of both tourism resource distribution and tourist excursion behavior patterns is here focused on. It means that both of supply and demand factors determining attractiveness of tourism destination areas should be taken into consideration. This report intends to summarize the results obtained from these two subjects. It represents the results of developed marketing method for a specific tourist area such as, the surveying as a marketing research, the accessibility analysis and modeling of tourist area formation. It also pulls together fact-findings from these discussions as well as those from our current studies on the related subjects.