Where commerce and culture connect? Corporate governance and social capital in the global era: the case of the AFL

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This project investigates a central puzzle that confronts many community organisations in the global era: how does an organisation sustain its cultural core while negotiating the new challenges of commercial viability and strategic governance? Increasingly, community organisations are confronted with the logics of the market and corporate management. At stake is their cultural identity, autonomy and their embeddedness in local communities. Through a study of the 16 clubs of the Australian Football League, this project aims to generate a new analytical framework to evaluate organisations that seek to blend corporate governance and community engagement in novel and innovative ways.