Television, globalisation and social change in India

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Since the economic liberalisation beginning in the late 1980s and the introduction of direct broadcast satellite television in 1991, television in India has become a highly dynamic and self-reflexive agent for an increasingly 'globalised' sensibility. This study seeks to examine the process in which a commercial, mass-mediated public culture has been generated. By engaging in an innovative and systematic approach which will integrate direct studies of audiences, program production, modes of commercialization and the role of the state, the study will provide the basis for a definitive book on this key aspect of Indian media culture.