A Cross-Cultural Approach to Media Studies

开展这一联合项目是为了推进阿尔斯特(北爱尔兰)--爱知舒克托大学国际媒体研究硕士项目，并研究与跨文化媒体教育有关的问题。联合国际项目是一个独特的、史无前例的项目，要求学生在舒库德州度过春季学期，然后在阿尔斯特度过。在项目开始之前，广泛地进行了密集的讨论，以就共同的研究和教育主题达成一致。这揭示了媒体研究方法上的显著不同。阿尔斯特大学的硕士项目以文化研究为代表，强调以理论为基础的研究，而舒库托大学的项目则以电视和电影制作为中心，注重实验性和体验性。1997年的三名日本学生和1998年的一名日本学生参加了这个联合硕士项目。虽然爱知书屋大学的课程变化导致该项目在1999年暂时停止，但教师交流仍在继续。阿尔斯特大学媒体研究项目的马丁·麦克卢恩教授、约翰·希尔教授和萨拉·埃奇访问了舒库托古，参加了讨论。学生评估方法、对硕士学位的要求以及媒体研究的首选方法的差异被重新确定为潜在地阻碍联合项目顺利运行的问题。此外，双方同意，有关院校所使用的教学语言会令学生不能申请这项计划。尽管有不同之处和困难，但这项计划为两所院校的教职员提供了一次宝贵的机会，让他们扩阔传媒的视野，并熟悉不同的教学和研究方法。成功地举办了题为“东西方媒体研究视角”的研讨会，宣传这一为期两年的项目的成果。

This joint project was undertaken to advance the Ulster (North Ireland)- Aichi Shukutoku University International MA Program in Media Studies, and to research issues pertinent to cross-cultural media education. The joint international program is a unique and unprecedented one that requires students to spend the spring semester at Shukutoku and fall at Ulster.Prior to the program inception, intensive discussion was engaged extendedly to agree on common research and educational themes. A striking difference in approach to media studies was revealed therein. While the program at the University of Ulster emphasizes theory-based research as exemplified by Cultural Studies, the counterpart at Shukutoku revolves around TV and film production, and is experimental and experiential in its emphasis.Three Japanese students in 1997 and one in 1998 were enrolled in this joint MA program. While the curriculum change at Aichi Shukutoku University necessitated the temporal suspension of the program in 1999, faculty exchange continued. Professor Martin McLoone, John Hill, and Sarah Edge of the Media Studies Program at the University of Ulster visited Shukutoku to join discussion. Differences in student evaluation methods, requirements for the master's degree, and the preferred approaches to media studies were identified anew as the issues that potentially deter the smooth operation of the joint program. Moreover, it was agreed that the instructional languages used at the respective institution would keep students from applying for the program.The acknowledged differences and difficulties notwithstanding, this project served as a precious opportunity for the faculty members of the two institutions to broaden their perspectives of the media, and also to acquaint themselves with a variety of teaching and research methods. A symposium, titled "East-West Perspectives of Media Studies, " was held successfully to publicize the results of this two year project.