A Cross-Cultural Approach to Media Studies

该项目旨在推进阿尔斯特（北爱尔兰）-爱知淑德大学国际传媒研究硕士项目，并研究与跨文化传媒教育相关的问题。这是一个独特的和前所未有的联合国际项目，要求学生在春季学期在Shukutoku度过，秋季在阿尔斯特度过。在项目开始之前，进行了深入的讨论，以达成共同的研究和教育主题。其中揭示了媒介研究方法的显著差异。阿尔斯特大学的硕士课程以文化研究为代表，强调理论研究，而淑德大学的硕士课程则以电视和电影制作为中心，强调实验和体验。1997年和1998年分别招收了3名和1名日本学生。1999年爱知淑德大学的课程改革使该项目暂时中断，但教师交流仍在继续。阿尔斯特大学媒体研究项目的Martin McLoone教授、John Hill教授和Sarah Edge教授访问了Shukutoku参加讨论。学生评估方法，硕士学位的要求，以及媒体研究的首选方法的差异被重新确定为潜在的阻碍联合计划顺利运作的问题。此外，双方同意，由于教学语言的差异，学生申请该项目的可能性很小。尽管存在差异和困难，但该项目为两所大学的教师提供了一个宝贵的机会，以拓宽他们对媒体的看法，并了解各种教学和研究方法。成功举办了题为“东西方媒体研究视角“的研讨会，以宣传这一为期两年的项目的成果。

This joint project was undertaken to advance the Ulster (North Ireland)- Aichi Shukutoku University International MA Program in Media Studies, and to research issues pertinent to cross-cultural media education. The joint international program is a unique and unprecedented one that requires students to spend the spring semester at Shukutoku and fall at Ulster.Prior to the program inception, intensive discussion was engaged extendedly to agree on common research and educational themes. A striking difference in approach to media studies was revealed therein. While the program at the University of Ulster emphasizes theory-based research as exemplified by Cultural Studies, the counterpart at Shukutoku revolves around TV and film production, and is experimental and experiential in its emphasis.Three Japanese students in 1997 and one in 1998 were enrolled in this joint MA program. While the curriculum change at Aichi Shukutoku University necessitated the temporal suspension of the program in 1999, faculty exchange continued. Professor Martin McLoone, John Hill, and Sarah Edge of the Media Studies Program at the University of Ulster visited Shukutoku to join discussion. Differences in student evaluation methods, requirements for the master's degree, and the preferred approaches to media studies were identified anew as the issues that potentially deter the smooth operation of the joint program. Moreover, it was agreed that the instructional languages used at the respective institution would keep students from applying for the program.The acknowledged differences and difficulties notwithstanding, this project served as a precious opportunity for the faculty members of the two institutions to broaden their perspectives of the media, and also to acquaint themselves with a variety of teaching and research methods. A symposium, titled "East-West Perspectives of Media Studies, " was held successfully to publicize the results of this two year project.