A Cross-Cultural Approach to Media Studies

这个联合项目是为了推进阿尔斯特（北爱尔兰）-爱知Shukutoku大学媒体研究国际硕士课程，并研究与跨文化媒体教育相关的问题。这个联合国际项目是一个独特的、前所未有的项目，要求学生在Shukutoku度过春季学期，在Ulster度过秋季学期。在项目开始之前，双方进行了深入的讨论，就共同的研究和教育主题达成了一致。其中揭示了媒介研究方法的显著差异。虽然阿尔斯特大学的课程强调以文化研究为例的理论研究，但Shukutoku的对应物围绕电视和电影制作展开，并且强调实验和经验。1997年和1998年分别招收了3名日本学生和1名日本学生。1999年，由于爱知州德大学的课程变化，该项目被迫暂时中止，但教师交流仍在继续。阿尔斯特大学媒体研究项目的马丁·麦克罗恩教授、约翰·希尔教授和萨拉·艾奇教授访问了舒库德参加讨论。学生评估方法的差异、硕士学位的要求以及媒体研究的首选方法被重新确定为可能阻碍联合项目顺利开展的问题。此外，双方同意，在各自机构使用的教学语言将阻止学生申请该计划。虽然双方都承认存在差异和困难，但这个项目为两所大学的教师提供了一个宝贵的机会，拓宽了他们对媒体的看法，并熟悉了各种教学和研究方法。一个名为“媒体研究的东西方视角”的研讨会成功举行，以宣传这个为期两年的项目的成果。

This joint project was undertaken to advance the Ulster (North Ireland)- Aichi Shukutoku University International MA Program in Media Studies, and to research issues pertinent to cross-cultural media education. The joint international program is a unique and unprecedented one that requires students to spend the spring semester at Shukutoku and fall at Ulster.Prior to the program inception, intensive discussion was engaged extendedly to agree on common research and educational themes. A striking difference in approach to media studies was revealed therein. While the program at the University of Ulster emphasizes theory-based research as exemplified by Cultural Studies, the counterpart at Shukutoku revolves around TV and film production, and is experimental and experiential in its emphasis.Three Japanese students in 1997 and one in 1998 were enrolled in this joint MA program. While the curriculum change at Aichi Shukutoku University necessitated the temporal suspension of the program in 1999, faculty exchange continued. Professor Martin McLoone, John Hill, and Sarah Edge of the Media Studies Program at the University of Ulster visited Shukutoku to join discussion. Differences in student evaluation methods, requirements for the master's degree, and the preferred approaches to media studies were identified anew as the issues that potentially deter the smooth operation of the joint program. Moreover, it was agreed that the instructional languages used at the respective institution would keep students from applying for the program.The acknowledged differences and difficulties notwithstanding, this project served as a precious opportunity for the faculty members of the two institutions to broaden their perspectives of the media, and also to acquaint themselves with a variety of teaching and research methods. A symposium, titled "East-West Perspectives of Media Studies, " was held successfully to publicize the results of this two year project.