Rail+ Club : A Connected Loyalty Platform to Encourage Customers Back

Rail Club：一个鼓励客户回归的互联忠诚度平台

• 批准号: 10002493
• 金额: $ 50.59万
• 依托单位: URBANTHINGS LIMITED
• 依托单位国家: 英国
• 项目类别: Small Business Research Initiative
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10002493
• 关键词: Rail+; Club; Connected; Loyalty; Platform

With rail patronage now at a fraction of pre-pandemic levels, yet the environmental case for rail travel being stronger and more relevant than ever, it is vital that this sustainable, efficient means of mass transportation be revitalised.**'Rail+ Club'** is a **rail-focussed loyalty platform** which uses novel technology to **non-intrusively track passenger engagement** across the rail network. This enables a rewards and incentives programme to enhance the passenger experience and encourage passengers back to rail.This solution will bring **self-scan technology** to rail for the first time and involve an **interactive demonstrator** in a live operational environment. During this demonstrator, we will collect evidence and data to prove the business case that the solution can be used in a commercial environment, prove that the technology works as designed and de-risk it. Our solution is ultimately designed to be used by multiple railway organisations and benefits from a strong network effect, meaning that its utility to passengers and TOCs increases as it is more widely adopted.

目前铁路客流量仅为大流行前的一小部分，但铁路旅行的环境理由却比以往任何时候都更加有力和重要，因此振兴这种可持续、高效的大众交通工具至关重要。“Rail+ Club”**是一个**以铁路为中心的忠诚度平台**，它使用新技术**非侵入性地跟踪铁路网络中的乘客参与**。这使得奖励和奖励计划能够改善乘客体验，并鼓励乘客重返铁路。该解决方案将首次将自我扫描技术应用于铁路，并在现场操作环境中使用交互式演示器。在此演示期间，我们将收集证据和数据来证明该解决方案可以在商业环境中使用的商业案例，证明该技术按设计工作并降低风险。我们的解决方案最终被设计用于多个铁路组织，并受益于强大的网络效应，这意味着随着它被更广泛地采用，它对乘客和TOCs的效用也会增加。