Ocean Bottle Plastic Collection Impact Loyalty Programme

Ocean Bottle（OB）生产可重复使用的瓶子，由海洋可回收的不含BPA的塑料制成。该瓶是隔热的冷热饮料，并具有双开口，以方便瓶子清洁和饮料灌装。每购买一个塑料瓶，OB将为亚洲、南美、北非和加勒比海地区受塑料污染严重影响的沿海社区提供11.4公斤的塑料回收资金，相当于1,000个塑料瓶。我们对该项目的愿景是设计和测试有史以来第一个客户忠诚度平台，该平台鼓励使用有保证的塑料回收来重新填充。每当我们的瓶子被用来代替一次性瓶子或咖啡杯时，参与的零售商将捐赠指定金额的塑料收集计划。瓶子将在销售点使用嵌入式NFC进行扫描，以跟踪收集和补充行为。

Ocean Bottle (OB) manufactures reusable bottles made from ocean-bound, recyclable BPA-free plastic. The bottles are insulated for hot and cold drinks and feature a dual opening to ease bottle cleaning and beverage filling. For each bottle purchased, OB funds the collection of 11.4kg of plastic, equivalent to \>1,000 plastic bottles, in coastal communities in Asia, South America, North Africa and the Caribbean badly affected by plastic pollution.Our vision for this project is to design and test the first ever customer loyalty platform that incentives refills using guaranteed plastic collection. Every-time our bottle is used in place of a disposable bottle or coffee cup, the participating retailer will donate a specified sum to plastic collection initiatives. Bottles will be scanned using embedded NFC at point-of-sale to track collections and refill behaviours.