Ocean Bottle Plastic Collection Impact Loyalty Programme

海洋瓶塑料收集影响忠诚度计划

• 批准号: 10007316
• 金额: $ 12.46万
• 依托单位: THE OCEAN BOTTLE LTD
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10007316
• 关键词: Ocean; Bottle; Plastic; Collection; Impact

Ocean Bottle (OB) manufactures reusable bottles made from ocean-bound, recyclable BPA-free plastic. The bottles are insulated for hot and cold drinks and feature a dual opening to ease bottle cleaning and beverage filling. For each bottle purchased, OB funds the collection of 11.4kg of plastic, equivalent to \>1,000 plastic bottles, in coastal communities in Asia, South America, North Africa and the Caribbean badly affected by plastic pollution.Our vision for this project is to design and test the first ever customer loyalty platform that incentives refills using guaranteed plastic collection. Every-time our bottle is used in place of a disposable bottle or coffee cup, the participating retailer will donate a specified sum to plastic collection initiatives. Bottles will be scanned using embedded NFC at point-of-sale to track collections and refill behaviours.

海洋瓶子(OB)制造可重复使用的瓶子，由海运的、可回收的、不含BPA的塑料制成。这些瓶子是隔热的和冷饮的，并具有双重开口，以方便瓶子清洁和饮料灌装。对于每购买一瓶，OB将资助在亚洲、南美、北非和加勒比海受塑料污染严重影响的沿海社区收集11.4公斤塑料，相当于1,000个塑料瓶。我们对该项目的愿景是设计和测试第一个客户忠诚度平台，鼓励使用有保证的塑料收集来重新灌装。每当我们的瓶子被用来代替一次性瓶子或咖啡杯时，参与活动的零售商将捐赠一笔特定的金额给塑料收集活动。瓶子将在销售点使用嵌入式NFC进行扫描，以跟踪收集和重新灌装行为。