Feasibility Study for the Restructuring and Optimisation of dCS’ China Distribution Channel
dCS™中国分销渠道重组与优化可行性研究
基本信息
- 批准号:10019395
- 负责人:
- 金额:$ 2.53万
- 依托单位:
- 依托单位国家:英国
- 项目类别:Collaborative R&D
- 财政年份:2022
- 资助国家:英国
- 起止时间:2022 至 无数据
- 项目状态:已结题
- 来源:
- 关键词:
项目摘要
dCS manufactures high-performance audio components that are enjoyed by music lovers and music professionals worldwide. The company's global distribution model has remained largely unchanged for more than two decades, so dCS would now like to explore opportunities to optimise its routes-to-market with the end goal of getting their products into the hands of more consumers. The focus of this project is a feasibility study for doing just that in one of dCS' key markets (and the fastest growing audio markets): China.This feasibility study aims to comprehensively identify and evaluate a broad range of opportunities to improve dCS' route-to-market in China, focusing on downstream supply-chain visibility and gross margin optimisation. These areas have been chosen as the focus because savings in the distribution channel is the aspect of the company's business with the largest potential to impact the bottom-line. Furthermore, based on market sizes and dealer penetration, dCS is confident that it has not achieved the same level of market-penetration in China as it has in its other key markets. Coupled with the knowledge that the Asia Pacific region is the fastest-growing audio equipment market, the case for the opportunity for dCS to work on this area of its business becomes clear.As a company, dCS' business model relies on persistent innovation and maintaining its position at the forefront of digital audio. Our products are class-leading in performance, reliability, and quality, and our R&D team has been working since 1987 to ensure this has remained the case.The key objectives of this project are to investigate, end-to-end, the route-to-market for dCS into mainland China and propose alternative structures, partners, and activities for distribution in the region. Pursuit of these objectives in the China region is only now feasible for dCS, as the company recently received CCC certification for its products and its Cambridge, UK factory---critical for direct participation in the China market. Understandably, the objective following this is now to maximise the value of these certifications. This work is expected to have both medium- and longer-term impacts on dCS' business. A direct impact on dCS' bottom line is expected in the medium-term through improving the company's margins in a region currently responsible for more than one fifth of its turnover. In the longer-term, the channel's improved visibility and control will aid both scalability and market penetration.
DC制造高性能音频组件,供世界各地的音乐爱好者和音乐专业人士使用。二十多年来,该公司的全球分销模式基本保持不变,因此DC现在希望探索机会,优化其进入市场的路线,最终目标是将他们的产品送到更多消费者手中。该项目的重点是在分布式控制系统的关键市场之一(也是增长最快的音频市场)中国开展这项工作的可行性研究。这项可行性研究旨在全面确定和评估广泛的机会,以改善分布式控制系统在中国的上市路线,重点是下游供应链的可见性和毛利率优化。之所以选择这些领域作为重点,是因为分销渠道的节省是该公司业务中对利润影响最大的方面。此外,根据市场规模和经销商渗透率,东风汽车相信自己在中国的市场渗透率没有达到在其他关键市场相同的水平。再加上亚太地区是增长最快的音响设备市场,让DCS有机会在这一业务领域开展工作的理由变得清晰起来。作为一家公司,DCSs的商业模式依赖于持续的创新和保持其在数字音频领域的领先地位。我们的产品在性能、可靠性和质量方面处于同类领先地位,我们的研发团队自1987年以来一直致力于确保这种情况保持不变。该项目的主要目标是端到端地调查分布式电源进入大陆中国的市场路线,并为该地区的分销提出替代的结构、合作伙伴和活动。在中国地区追求这些目标对于分布式控制系统来说现在才是可行的,因为该公司最近获得了其产品和英国剑桥工厂的ccc认证-这对于直接参与中国市场至关重要。可以理解的是,接下来的目标是使这些认证的价值最大化。这项工作预计将对分布式控制系统的业务产生中期和长期影响。通过提高该公司在该地区的利润率,预计将在中期内对该公司的利润产生直接影响。目前,该地区的营业额占其营业额的五分之一以上。从长远来看,渠道可见性和可控性的提高将有助于可扩展性和市场渗透率。
项目成果
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其他文献
吉治仁志 他: "トランスジェニックマウスによるTIMP-1の線維化促進機序"最新医学. 55. 1781-1787 (2000)
Hitoshi Yoshiji 等:“转基因小鼠中 TIMP-1 的促纤维化机制”现代医学 55. 1781-1787 (2000)。
- DOI:
- 发表时间:
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LiDAR Implementations for Autonomous Vehicle Applications
- DOI:
- 发表时间:
2021 - 期刊:
- 影响因子:0
- 作者:
- 通讯作者:
吉治仁志 他: "イラスト医学&サイエンスシリーズ血管の分子医学"羊土社(渋谷正史編). 125 (2000)
Hitoshi Yoshiji 等人:“血管医学与科学系列分子医学图解”Yodosha(涉谷正志编辑)125(2000)。
- DOI:
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Effect of manidipine hydrochloride,a calcium antagonist,on isoproterenol-induced left ventricular hypertrophy: "Yoshiyama,M.,Takeuchi,K.,Kim,S.,Hanatani,A.,Omura,T.,Toda,I.,Akioka,K.,Teragaki,M.,Iwao,H.and Yoshikawa,J." Jpn Circ J. 62(1). 47-52 (1998)
钙拮抗剂盐酸马尼地平对异丙肾上腺素引起的左心室肥厚的影响:“Yoshiyama,M.,Takeuchi,K.,Kim,S.,Hanatani,A.,Omura,T.,Toda,I.,Akioka,
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