Smart packaging and products enabling the Circular Economy

智能包装和产品支持循环经济

• 批准号: 10043516
• 金额: $ 6.36万
• 依托单位: VOITTAA LTD
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10043516
• 关键词: Smart; packaging; products; enabling; Circular

Imagine a world where all products were connected, where smart packaging allowed you to make informed decisions on your purchases and how you use the product.A world where smart refillable containers allow you to ensure you are purchasing a genuine item, review its sustainable credentials through interaction with that product in store, and that, at any point you could tap the smart tech in the container and get ideas on how to enjoy or use that product, socially interact with the brand and access their content channels, deepening the relationship the consumer has with the product, and when empty earn credits for the return or refill of that container. Veribli enables this for all products through our smart technology.Our innovative technology enables smart packaging or products, providing the central building block for the Circular Economy, with asset tracking, logistics automation functions and stock control for brands and smart interaction by the consumer from their own smart phone.This interaction by consumers either at the point of purchase or at any point following purchase, allows brands to present their sustainability credentials clearly and transparently without greenwashing. They can also track the performance of their reuse model in real-time and present the data to the consumer, allowing them to make informed purchases, and creating an intimate, direct relationship with their customer, directly incentivising them to participate in the reuse model, through a 'return credits' system based on an innovative, blockchain data ledger where credits have value to the consumer.**Veribli enables:*** Verification of items authenticity removing counterfeits from the market* Enables supply chain tracking through RFID technology* Enables Stock management through RFID technology* Allows brands to track their assets* Enables consumers to interact with smart technology in products and packaging to make informed decisions* Allows brands to present their sustainable credentials and tailor content to each customer* Tracks usage of refillable containers and presents transparent performance statistics* Provides information to consumers on how to best use products* Provides information to the consumer on how and where to return or refill the product* Creates incentives for return based on a blockchain-controlled credits system* Creates a foundation for a circular economy supply chain* Bespoke, tailored and individual offers to be pushed to consumers* Creates accessible packaging through alternative audio, video and graphical content delivery

想象一个所有产品都相互连接的世界，智能包装让您能够在购买和使用产品时做出明智的决定。一个智能可再填充容器让您能够确保购买的是正品，通过与商店中的产品互动来查看其可持续性证书，在任何时候，你都可以点击容器中的智能技术，了解如何享受或使用该产品，与品牌进行社交互动并访问其内容渠道，加深消费者与产品的关系，并且当空的时候，为该容器的返回或再填充赚取积分。Veribli通过我们的智能技术为所有产品实现这一目标。我们的创新技术实现了智能包装或产品，为循环经济提供了核心构件，具有资产跟踪，物流自动化功能和品牌库存控制以及消费者通过自己的智能手机进行智能互动。消费者在购买时或购买后的任何时候进行的这种互动，允许品牌清晰透明地展示其可持续性证书，而不会进行绿色清洗。他们还可以实时跟踪其重用模型的性能，并将数据呈现给消费者，使他们能够进行明智的购买，并与客户建立亲密，直接的关系，直接激励他们参与重用模型，通过基于创新的“返回积分”系统，区块链数据分类账对消费者有价值。Veribli支持：* 验证物品的真实性，将假货从市场上清除 * 通过RFID技术实现供应链跟踪 * 通过RFID技术实现库存管理 * 允许品牌跟踪其资产 * 允许消费者与产品和包装中的智能技术进行交互，以做出明智的决策 * 允许品牌展示其可持续的凭证并为每位客户定制内容 * 跟踪可再填充容器的使用情况并提供透明的性能统计数据 * 为消费者提供有关如何最佳使用产品的信息 * 为消费者提供有关如何以及在何处返回或重新填充产品的信息 * 基于区块链创建退货激励机制-受控信用系统 * 为循环经济供应链奠定基础 * 向消费者推送定制、量身定制和个性化的产品 * 通过替代音频、视频和图形内容交付创建可访问的包装