Design for Digital Eating Disorder Support

我们的项目侧重于为受厌食症、贪食症和暴食症等饮食失调影响的年轻人（14 - 25岁）提供可获得的治疗。据估计，英国98%的饮食失调患者没有接受过NHS的专科治疗。由于成本和劳动力供应问题，现有的医疗保健服务严重缺乏能力。即使有治疗，许多年轻人由于感到羞耻或尴尬而避免、拖延或放弃治疗。该项目将探索数字应用的潜力，通过结合在线指导的饮食失调认知行为疗法、数字行为改变支持和访问同伴社区来应对这一挑战。我们的假设是，这样的解决方案可以提供一种更容易获得和非污名化的方法，同时成本更低，更具可扩展性。20多年来，饮食失调的治疗方法没有显著变化。在大流行期间，许多治疗方法可以通过视频通话获得，但它们通常没有利用专为数字方法设计的潜力。与此同时，数字治疗在心理健康领域是一个快速发展的领域，但饮食失调患者却被严重忽视，得不到充分的服务。数字应用与人际关系和社区相结合是一个明显的机会。具体来说，我们不知道世界上任何地方的市场上都有在线指导的饮食失调CBT，尽管它是最循证的治疗方法，也是NICE推荐的。我们将采取以人为本的设计方法，在整个过程中积极让有生活经验的人参与进来，并为未来建立Beanbag的生活经验顾问网络。该项目将建立和补充现有的用户研究，为关键利益相关者提供用户角色和用户旅程。这些将用于开发高水平的产品规格。Beanbag Health是一家早期创业公司，专门为解决这一挑战而成立，由两位创始人创立，他们有解决这一挑战的亲身经历和强烈的动机。Livework Studio拥有20年的服务设计经验，包括数字健康。该项目将为Beanbag筹集商业投资，将该产品推向市场，我们希望及时直接惠及大量患有饮食失调症的年轻人。它还将在Beanbag中嵌入设计思维和功能，巩固Beanbag和Livework之间的长期合作关系。

Our project focuses on the challenge of providing accessible treatment for young people (aged 14 - 25) impacted by eating disorders such as anorexia, bulimia and binge eating disorder. An estimated 98% of people in the UK with an eating disorder have not received specialist NHS care. There is a significant lack of capacity within existing healthcare provision due to cost and labour supply issues. Even when treatment is available many young people avoid, delay or drop out of treatment due to feelings of shame or embarrassment. This project will explore the potential for a digital application to meet this challenge through a combination of online guided Cognitive-Behavioural Therapy for Eating Disorders, digital behaviour-change support and access to a peer community. Our hypothesis is that such a solution could provide a more accessible and non-stigmatizing approach as well as being lower cost and more scaleable. Treatment for eating disorders has not changed significantly for over 20 years. During the pandemic, many treatments became available via video calls but they do not generally tap into the potential of a designed-for-digital approach. Meanwhile, digital therapeutics is a fast growing field within mental health but patients with eating disorders are significantly overlooked and underserved. There is a clear opportunity for digital app combined with human connection and community. Specifically, we are not aware of an online guided CBT for eating disorders available on the market anywhere in the world despite it being the most evidence-based treatment and recommended by NICE. We will take a humanity-centred design approach that actively involves people with lived experience throughout the process and builds Beanbag's network of lived experience advisers for the future. The project will build on and supplement existing user research to produce users personas and user journeys for the key stakeholders. These will be used to develop a high level product specification. Beanbag Health is an early stage start-up founded specifically to address this challenge by two founders with lived experience of the challenge and deep motivation to address it. Livework Studio brings 20 years experience of service design including in digital health. The project will position Beanbag to raise commercial investment to bring this product to market and we hope in time will directly benefit large numbers of young people with eating disorders. It will also embed design thinking and capabilities within Beanbag and cement a long term relationship between Beanbag and Livework.