Nudging behaviours Towards Consistent Home Recycling (NoT-a-CHoRe), reducing contamination and increasing volumes of correctly separated plastics packaging in household waste streams

推动行为实现一致的家庭回收（NoT-a-CHoRe），减少污染并增加家庭废物流中正确分离的塑料包装的数量

• 批准号: 10054605
• 金额: $ 25.75万
• 依托单位: LITTER AWARE LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10054605
• 关键词: Nudging; behaviours; Towards; Consistent; Home

Litter Aware Ltd addresses the ever-growing problem of litter, and the issues associated with it, utilising a combination of behavioural science and technology_._ Our unique approach to litter management (the 'LitterLotto' App) is incentivising people to dispose of litter in an appropriate manner, increasing material collected for recycling by offering prizes for the correct behaviour. The use of our 'LitterLotto' App directly reduces the negative impact of litter in the environment, improving well being associated with cleaner community spaces and supporting the circular economy. In its simplest form our mobile app 'LitterLotto' asks people to take a picture of litter as they dispose of it, in exchange for the chance to win a prize ("Bin it to Win it").This feasibility project builds on our basic 'LitterLotto' platform to work specifically with local authorities to develop educational, and incentive based, App technology adaptations to encourage citizens to place used plastic packaging in the correct recycling bins **at home**. Residents don't always do the right thing due to lack of education or understanding, unclear messaging, and or lack of convenience. We aim to help and reward them do the right thing.The **@Home** functionality will directly benefit local authorities by reducing contamination and increasing materials available for revalorisation. In this feasibility study we will work in collaboration with Buckinghamshire Council to specifically design communications, messaging and rewards to ensure greater compliance between plastic packaging types to direct them to the correct waste stream. We aim to reduce 'wish cycling' and encourage the separation of bathroom plastics making it easier for citizens to understand which bin to use for which packaging.More correct behaviours will result in greater and cleaner volumes of plastic packaging material being sent to plastic recycling facilities. This has a direct market value to those producing recycling grades of plastics, leading to greater volumes of recyclate placed on the market, and thus supporting the circular economy and UK Plastic Packaging Tax legislation.

垃圾意识有限公司解决了日益严重的垃圾问题，以及与之相关的问题，利用行为科学和技术的结合。我们独特的垃圾管理方法（“LitterLotto”应用程序）鼓励人们以适当的方式处理垃圾，通过为正确的行为提供奖品来增加回收的材料。使用我们的“LitterLotto”应用程序可直接减少垃圾对环境的负面影响，改善与更清洁的社区空间相关的福祉，并支持循环经济。我们的移动的应用程序“垃圾乐透”最简单的形式是要求人们在处理垃圾时拍下垃圾的照片，以换取赢得奖品的机会（“Bin it to Win it”）.这个可行性项目建立在我们基本的“LitterLotto”平台上，专门与地方当局合作，应用程序技术的调整，以鼓励市民把用过的塑料包装放在正确的回收箱 ** 在家里 **。居民并不总是做正确的事情，由于缺乏教育或理解，不明确的信息，和/或缺乏便利。我们的目标是帮助和奖励他们做正确的事情。**@Home** 功能将通过减少污染和增加可用于重新估价的材料直接使地方当局受益。在这项可行性研究中，我们将与白金汉郡理事会合作，专门设计沟通，信息和奖励，以确保塑料包装类型之间的更大合规性，以指导他们正确的废物流。我们的目标是减少“愿望循环”，鼓励将浴室塑料分开，让市民更容易了解哪个垃圾桶用于哪个包装。更正确的行为将导致更多和更清洁的塑料包装材料被送往塑料回收设施。这对那些生产回收等级塑料的人有直接的市场价值，导致市场上有更多的回收物，从而支持循环经济和英国塑料包装税法。