Crossing Boundaries and Promoting Physical Activity: Empowering South Asian and Black Families with Cricket

Cricketqube成立于2020年，其愿景是让每个人都能接触到板球，特别关注少数民族。我们希望通过专门为不同市场设计的可定制格式来利用板球令人振奋的力量。我们已经开发了新的板球形式，例如可以在室内和室外进行的后院板球（BYC）。**应对挑战**研究表明，由于各种社会文化和经济原因，在儿童和成人中，南亚人和黑人与其他种族相比，仍然是身体活动最少的。虽然有许多政府和非政府支助方案为服务不足的社区提供福利，但由于各种原因，这些方案往往未能渗透到这些社区。这就是为什么我们需要更多有意识的干预来理解少数民族社区内部的差异。南亚被称为板球的温床，而英国近一半的黑人来自加勒比海——另一个板球大本营——我们的课程非常适合帮助这些社区活跃和快乐。我们通过开发和提供创新的板球项目和服务，不断努力解决两个社区面临的不平等问题。目前，我们正在为社区举办健康老龄化会议，与社区/宗教组织广泛合作，并与目标社区的儿童、家庭和老年人接触。**整体解决方案**在这个项目中，Cricketqube正在开发家庭BYC——一种同时让小学适龄儿童、他们的父母和祖父母参与板球运动的形式。家庭BYC会议将是家庭活跃和建立社会联系的完美场所。这种形式的设计方式将使祖父母和父母——他们通常没有机会与孩子们共度美好时光——在变得积极健康的同时，建立代际联系，巩固家庭关系。通过这种形式，我们希望对南亚和黑人社区整个家庭的身体、精神和社会健康产生积极影响。虽然南亚人和黑人有许多相似之处，包括对板球的热爱和社会医疗不平等，但他们是非常异质的社区。因此，至关重要的是，任何想要进入这个市场的服务的某些元素都必须适应子社区——包括语言、宗教、种族和地理界线。这种对生活质量的积极影响在不同年龄和性别的人群中都有体现。

Cricketqube was founded in 2020 with a vision of making cricket accessible to everyone, with a special focus on ethnic minorities. We want to leverage the uplifting power of cricket through our customisable formats specifically designed for different markets.We have developed new formats of cricket, such as Backyard Cricket (BYC) which can be played indoors and outdoors.**Addressing Challenges**Studies show that among children and adults, South Asians and Blacks continue to be the least physically active compared to other ethnicities for various sociocultural and economic reasons.While many governmental and non-governmental support programmes exist for the welfare of underserved communities, they often fail to penetrate these communities for various reasons. That's why we need more conscious interventions that understand the differences within minority ethnic communities.With South Asia known as a hotbed for cricket and nearly half of the Blacks in the UK from the Caribbean -- another cricketing stronghold -- our sessions are perfect for helping these communities be active and happy.We are constantly trying to address the inequalities faced by the two communities by developing and delivering innovative cricket-based programmes and services. Currently, we are delivering healthy ageing sessions for the communities, working extensively with community/religious organisations, and engaging with children, families and older adults from the target communities.**A Holistic Solution**With this project, Cricketqube is developing Family BYC -- a format that simultaneously engages primary school-aged children, their parents and their grandparents in cricket.The Family BYC sessions would be the perfect place for families to be active and build social connections. The format would be designed in a way that the grandparents and parents -- who often do not get an opportunity to spend quality time with the children can build intergenerational connections and fortify family relationships while becoming active and healthy.Through the format, we hope to positively influence the physical, mental and social health of the whole families of the South Asian and Black communities.**Bespoke Solutions**While South Asians and Black share many similarities, including the love of cricket and sociomedical inequalities, they are very heterogenous communities. Hence, it is critical that some elements of any services that want to penetrate this market must be adapted to the sub-communities -- including along linguistic, religious, racial and geographical lines.This positive impact on quality of life via the sessions is spread across ages and genders.