Dissemination Core

项目摘要 传播核心(DC)是CREATE成功的关键组成部分。区议会将 中心的使命是确保老年人能够实现技术的好处，以支持和 提高他们的独立性、生产力、健康、安全、社会联系和生活质量。华盛顿特区 促进创造科学成果、设计指南、产品、工具和协议 使用各种传播方法(例如，丛书、网站、研讨会、网络研讨会、社会活动 媒体、出版物和演示文稿)。核心的主要目标是协调和指导传播 最大限度地发挥活动创造工作的影响。具体而言，对于Create V，活动将包括 利用与网络、机构和社区的现有连接来促进创建活动 和研究；使传播工作正规化，以告知利益攸关方；加强有针对性的翻译工作 面向行业和国际集团；以及系统地推进社交媒体和互联网的存在。华盛顿特区 将继续部署过去两年制定的成功的传播战略和技术 几十年来，该中心和私人投资机构获得了创新和跨学科奖 研究，发表了数百篇同行评议的期刊文章，介绍了大多数主要的衰老，心理学， 和设计会议，并在全国范围内举办出席人数众多、广受欢迎的网络研讨会和研讨会 在国际上。Create V传播活动将专门针对与之合作并拥有 有能力改善老年人的健康和福祉，包括医疗保健网络；行业和 设计界；社区和政府机构；科学界；老年人和 普罗大众。数据中心已经制定并将监控与达到以下各项相关的成功指标 这些利益相关者。除了以前部署的方法和战略外，Create V还将开发新的 接触到广泛的利益相关者的材料和策略，包括播客和“立即研究” 针对不同利益相关者的网络视频；针对地方和国家政府的政策简报；新闻 材料、行动计划和面向公众的文章，以及现有的专业联系 创建绩效指标；并正式努力向利益相关者提供信息。Create V的DC的另一个新结构是 开发和实施社交媒体实习计划。区议会亦会利用 Create的新行业咨询委员会(IAC)将向小型和 大型企业、设计师和程序员、工作场所经理和人力资源部门。我们的 通知老年人、医疗保健提供者、家庭成员和整个社区的努力将减少 年龄刻板印象，特别是关于老年人对创新技术应用感兴趣的神话。传统型和 新颖的传播途径将有助于确保最大限度地减少技术差距和弥合 消除数字鸿沟，使所有年龄段的个人都能从现有和新兴技术中受益。

Project Summary The Dissemination Core (DC) is a crucial component of the success of CREATE. The DC advances the Center’s mission of ensuring that the benefits of technology can be realized by older adults to support and enhance their independence, productivity, health, safety, social connectedness, and quality of life. The DC promotes CREATE scientific outcomes, design guidelines, products, tools, and protocols to a broad constituency using a variety of dissemination methods (e.g., book series, website, workshop, webinars, social media, publications, and presentations). The major aims of the core are to coordinate and direct dissemination activities to maximize the impact of CREATE work. Specifically, for CREATE V, activities will include capitalizing on existing connections to networks, agencies, and communities to promote CREATE activities and research; formalizing dissemination efforts to inform stakeholders; enhancing translational efforts targeted to industry and international groups; and systematically advancing social media and internet presence. The DC will continue to deploy successful dissemination strategies and techniques developed over the past two decades that have resulted in the Center and PIs receiving awards for innovative and interdisciplinary research, publishing hundreds of peer-reviewed journal articles, presenting at most major aging, psychology, and design conferences and hosting well-attended and well-received webinars and workshops nationally and internationally. CREATE V dissemination activities will specifically target stakeholders who work with and have the ability to improve the health and wellbeing of older adults, including healthcare networks; the industry and design community; community and government agencies; the scientific community; and older adults and the general public. The DC has developed and will monitor metrics of success associated with reaching each of these stakeholders. In addition to previously deployed methods and strategies, CREATE V will develop new materials and strategies to reach a broad array of stakeholders, including podcasts and “Research in a Minute” web videos targeting different stakeholders; policy briefs targeted at local and national governments; news materials, action plans, and public-facing articles in conjunction with existing professional connections of CREATE PIs; and formalized efforts to inform stakeholders. Another new structure of the DC for CREATE V is the development and implementation of a social media internship program. The DC will also take advantage of CREATE’s new Industry Advisory Council (IAC) to disseminate CREATE findings and products to small and large businesses; designers and programmers; workplace managers; and human resources departments. Our efforts to inform older adults, healthcare providers, family members, and the community at large will reduce age-stereotypes, especially myths about older adults’ interest in innovative technology use. Traditional and novel dissemination routes will help ensure the goals of minimizing technology disparities and bridging the digital divide are met, allowing individuals of all ages to benefit from existing and emerging technologies.