The Naru Studios Exchange and Archive Platform

Naru Studios 交换和存档平台

• 批准号: 10069874
• 金额: $ 3.09万
• 依托单位: NARU STUDIOS LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10069874
• 关键词: Naru; Studios; Exchange; Archive; Platform

_Naru Studios_ is a conscious luxury leather goods brand built on the principles of a circular fashion business model. In a pioneering move for a start-up brand, _Naru Studios_ customers are offered the choice of renting products directly from the website, as well as buying outright. The company is now going one step further by creating _The Naru Studios Exchange and Archive Platform.__The Naru Studios Exchange and Archive Platform_ is built on the principles of a circular business model, and an innovative solution to eliminate the 'throw away' mentality that the fashion industry is widely known for. The platform will be integrated into the _Naru Studios_ flagship website and offer the customer the chance to exchange their unwanted _Naru_ product back in return for a _Naru_ store credit voucher. The product will then be restored and resold at a lower price to new customers, giving the product a second life. The archive will also include used products from the _Naru Rental_ platform. I believe this cradle-to-cradle solution takes away the responsibility of the product-end-use from the consumer, and puts it back onto the company, which ultimately avoids un-wanted product ending up in landfill.

_Naru Studios_是一个有意识的奢侈品皮具品牌，建立在循环时尚商业模式的原则上。作为一个初创品牌的开创性举措，_Naru Studios_的客户可以选择直接从网站上租赁产品，也可以直接购买。该公司现在通过创建_Naru Studios交换和存档平台更进一步。Naru Studios交换和存档平台_建立在循环商业模式的原则之上，是一种创新的解决方案，旨在消除时尚行业广为人知的“扔掉”心态。该平台将整合到_Naru Studios_旗舰网站中，并为客户提供机会，以换取_Naru_ store信用券来交换他们不想要的_Naru_产品。然后，产品将被修复并以较低的价格转售给新客户，从而使产品获得第二次生命。该档案还将包括来自_Naru Rental_平台的二手产品。我相信这种从摇篮到摇篮的解决方案将产品最终用途的责任从消费者手中夺走，并将其放回公司，最终避免不需要的产品最终被填埋。