SIMPLE THINGS FESTIVAL - REAL-TIME DIGITAL VENUE

SIMPLE THINGS FESTIVAL - 实时数字场地

• 批准号: 10069954
• 金额: $ 3.82万
• 依托单位: CT PRODUCTION SERVICES LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10069954
• 关键词: SIMPLE; THINGS; FESTIVAL; REAL; TIME

Building the music spaces of tomorrow. Forward facing new music festival Simple Things Festival will partner with innovative creative technology studio Good Measure to create a first of its kind real-time interactive 3D venue for live streaming photorealistic holograms of musicians.While the past 18 months have seen a rise in performances within virtual worlds, these initial attempts are not in real-time and aren't conducive to commercial or creative sustainability. These are one-off blockbusters which showcase only the world's biggest stars and have not developed an understanding of how the 3D environment itself affects audience behaviour.We will build our own real-time interactive 3D venue which gives audiences compelling experiences regardless of the size of the artists performing. Like creating a great venue in the real-world, sound, lights and aesthetic are as important as the performers. Simple Things Festival will then be able to produce events throughout the year to audiences all over the world, opening up a new and innovative revenue stream for the business.This venue will also be built with a modular template and framework which will mean we are able to re-skin and build them for further customers and white label projects. This templating and framework will provide a better understanding of audiences' responses-to and interactions-with 3D experiences. From this feasibility study we can get a clearer picture of commercial viability for this real-time interactive 3D venue. This information will be the first of its kind.We will be using these tools and learnings to create a ticketed trial event inside our 3D venue to test the services feasibility. This will be demonstrated in Autumn 2023 with a view to post-project inclusion in the 2024 Simple Things Bristol Music Festival.All project partners have the potential to be at the forefront of defining the next iteration of the web that will be built around immersive 3D experiences.

打造明天的音乐空间。Forward Face新音乐节Simple Things音乐节将与创新的创意技术工作室Good Measure合作，创建首个此类实时互动3D场地，用于现场直播音乐人的照片逼真全息图。尽管在过去18个月里，虚拟世界中的表演有所增加，但这些初步尝试并不实时，不利于商业或创意的可持续性。这些都是一次性的大片，只展示世界上最大的明星，还没有对3D环境本身如何影响观众行为产生了解。我们将建立自己的实时互动3D场地，为观众提供引人入胜的体验，无论艺术家的表演规模如何。就像在现实世界中创造一个伟大的场地一样，声音、灯光和美学与表演者一样重要。届时，Simple Things音乐节将能够向世界各地的观众提供全年的活动，为该行业开辟新的创新收入来源。该场馆还将采用模块化模板和框架构建，这意味着我们能够为更多客户和白标项目重新设计和构建它们。这种模板和框架将更好地了解观众对3D体验的反应和互动。从这项可行性研究中，我们可以更清楚地了解这个实时互动3D场馆的商业可行性。这将是此类信息的第一次。我们将使用这些工具和学习在我们的3D场馆内创建一个售票试用活动，以测试服务的可行性。这将在2023年秋季进行演示，以期将项目后的内容纳入2024年Bristol Simple Things音乐节。所有项目合作伙伴都有潜力走在定义将围绕身临其境的3D体验构建的下一代网络的前沿。