Crack Magazine Mixed Reality Project

Crack 杂志混合现实项目

• 批准号: 10070406
• 金额: $ 3.8万
• 依托单位: CRACK INDUSTRIES LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10070406
• 关键词: Crack; Magazine; Mixed; Reality; Project

Crack Magazine is one of the world's most respected voices in music and youth creator culture. Talent such as Bjork, Thom Yorke, MF Doom, Aphex Twin, Dave, Central Cee, and Beabadobee.One of the most successful pieces of content we have ever produced was our Aphex Twin cover where we used Augmented Reality technology to bring the image to life in 3D. Gaining worldwide recognition among media and fans. Since then we have been fascinated with how we can use emerging technologies in the digital world and merge these experiences with our printed publication. We see a future where a hybrid model exists -- both worlds complement each other delivering something innovative and original.Recently we won some funding to build our own app which has recently been approved by the app store. It has been built with an impressive augmented reality toolkit framework so we now have the foundation to be delivering this content regularly as part of a new business model.This funding will grant us the opportunity to launch an interactive digital edition of our magazine with technology at the core that is able to interact and augment with its physical counterpart. The funding will allow us the runway to create the content needed to establish ourselves in this sector, increase digital sales and subscriptions, and ultimately open up a new revenue stream for the business.Content we aim to be publishing include:* Augmented Reality cover activations* Volumetric captures and augmented reality performances of artists* Hidden BTS video activations* A.I driven NeRF's Neural Radiance Fields to create 3D scenes from our 2D photographs* Moving image graphics and animated 3D rendered objects* Triggered additional AudioWe recently launched a reader subscription service during the pandemic with the aim to build a community of our most loyal readers and essentially become financially beholden to our followers rather than relying wholly on advertisers. Having the option to offer deeper levels of engagement for readers is a vital tool to add value for supporting us and for us to become more financially sustainable. This fund will enable us to launch the app and digital hybrid of the magazine with a 6 month runway of innovative content that will establish ourselves in the market, boost subscribers, attract new clients, and open up new revenue streams for the business.

《爆裂》杂志是世界上最受尊敬的音乐和青年创作者文化声音之一。比约克、托姆·约克、MF Doom、Aphex Twin、Dave、Central Cee和Beabadbe等明星。我们制作的最成功的内容之一是Aphex Twin封面，我们使用增强现实技术将图像以3D形式呈现出来。赢得了全世界媒体和粉丝的认可。从那时起，我们一直着迷于如何在数字世界中使用新兴技术，并将这些经验与我们的印刷出版物相结合。我们看到了混合模式存在的未来--这两个世界相辅相成，提供了一些创新和原创的东西。最近，我们赢得了一些资金来开发我们自己的应用程序，最近得到了应用程序商店的批准。它建立了一个令人印象深刻的增强现实工具包框架，因此我们现在有了作为新商业模式的一部分定期提供这些内容的基础。这笔资金将使我们有机会推出以技术为核心的互动数字版杂志，能够与其实体同行进行互动和增强。这笔资金将使我们能够创造出在这个领域站稳脚跟所需的内容，增加数字销售和订阅，并最终为业务打开新的收入来源。我们计划发布的内容包括：*增强现实封面激活*艺术家的体积捕捉和增强现实表演*隐藏的BTS视频激活*A.我驱动Nerf的神经辐射场用我们的2D照片创建3D场景*移动图像图形和动画3D渲染对象*触发了额外的音频我们最近在疫情期间推出了一项读者订阅服务，目的是建立一个最忠实的读者社区，基本上成为我们的追随者的经济上的债务，而不是完全依赖广告商。选择为读者提供更深层次的参与，是增加支持我们的价值并使我们在财务上更可持续的重要工具。这笔资金将使我们能够推出杂志的应用程序和数字混合，为期6个月的创新内容跑道，将在市场上站稳脚跟，增加订户，吸引新客户，并为业务开辟新的收入来源。