Crack Magazine Mixed Reality Project

《裂纹》杂志是世界上最受尊敬的音乐和青年创作者文化的声音之一。像Bjork， Thom Yorke, MF Doom, Aphex Twin, Dave， Central Cee和Beabadobee这样的天才。我们制作过的最成功的内容之一是我们的Aphex Twin封面，我们使用增强现实技术将图像以3D形式呈现出来。赢得了全世界媒体和粉丝的认可。从那时起，我们一直着迷于如何在数字世界中使用新兴技术，并将这些经验与我们的印刷出版物结合起来。我们看到了一个混合模式存在的未来——两个世界相互补充，提供创新和原创的东西。最近，我们赢得了一些资金来开发自己的应用程序，该应用程序最近已获得应用商店的批准。它是用一个令人印象深刻的增强现实工具包框架构建的，所以我们现在有了基础，可以定期交付这些内容，作为新业务模式的一部分。这笔资金将使我们有机会推出我们杂志的交互式数字版本，其核心技术能够与实体版本进行交互和增强。这笔资金将使我们能够创造出在这个领域站稳脚跟所需的内容，增加数字销售和订阅，并最终为业务开辟新的收入来源。我们旨在发布的内容包括：*增强现实封面激活*艺术家的体积捕获和增强现实表演*隐藏的BTS视频激活* A.I驱动NeRF的神经辐射场从我们的2D照片中创建3D场景*移动图像图形和动画3D渲染对象*触发额外的audiwe最近在疫情期间推出了读者订阅服务，旨在建立我们最忠实的读者社区，并本质上成为在经济上对我们的追随者负有义务，而不是完全依赖广告商。为读者提供更深层次的参与是一个重要的工具，可以增加支持我们的价值，让我们在财务上更可持续。这笔资金将使我们能够推出该杂志的应用程序和数字混合体，并在6个月的时间里推出创新内容，这将使我们在市场上站稳脚跟，增加订户，吸引新客户，并为业务开辟新的收入来源。

Crack Magazine is one of the world's most respected voices in music and youth creator culture. Talent such as Bjork, Thom Yorke, MF Doom, Aphex Twin, Dave, Central Cee, and Beabadobee.One of the most successful pieces of content we have ever produced was our Aphex Twin cover where we used Augmented Reality technology to bring the image to life in 3D. Gaining worldwide recognition among media and fans. Since then we have been fascinated with how we can use emerging technologies in the digital world and merge these experiences with our printed publication. We see a future where a hybrid model exists -- both worlds complement each other delivering something innovative and original.Recently we won some funding to build our own app which has recently been approved by the app store. It has been built with an impressive augmented reality toolkit framework so we now have the foundation to be delivering this content regularly as part of a new business model.This funding will grant us the opportunity to launch an interactive digital edition of our magazine with technology at the core that is able to interact and augment with its physical counterpart. The funding will allow us the runway to create the content needed to establish ourselves in this sector, increase digital sales and subscriptions, and ultimately open up a new revenue stream for the business.Content we aim to be publishing include:* Augmented Reality cover activations* Volumetric captures and augmented reality performances of artists* Hidden BTS video activations* A.I driven NeRF's Neural Radiance Fields to create 3D scenes from our 2D photographs* Moving image graphics and animated 3D rendered objects* Triggered additional AudioWe recently launched a reader subscription service during the pandemic with the aim to build a community of our most loyal readers and essentially become financially beholden to our followers rather than relying wholly on advertisers. Having the option to offer deeper levels of engagement for readers is a vital tool to add value for supporting us and for us to become more financially sustainable. This fund will enable us to launch the app and digital hybrid of the magazine with a 6 month runway of innovative content that will establish ourselves in the market, boost subscribers, attract new clients, and open up new revenue streams for the business.