An innovative direct-to-fan marketing platform for musicians, enabling them to connect with their fanbases and generate up to 50% additional income

%20创新%20直接面向粉丝%20营销%20平台%20为%20音乐家，%20使%20他们%20与%20连接%20与%20他们的%20粉丝群%20和%20产生%20up%20到%2050%%20额外%20收入

• 批准号: 10071480
• 金额: $ 6.34万
• 依托单位: SECRET SESSIONS LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10071480
• 关键词: innovative; direct; fan; marketing; platform

Secret is a UK-based music SME with a core project team of Harriet (Music Entrepreneur/CEO), John Stanners (Technical Lead) and Arman Soni (Data Scientist/Developer).The transformation of the music industry with the rise of digital streaming has meant that many of the UK's 160K musicians and songwriters struggle to make a living from traditional sources of income. Only a small proportion (0.4%) earn enough to live on from digital streaming platforms, and the major labels only sign around 50 new artists every year, leaving around 158K artists looking for new ways to make a living.A major obstacle is that artists do not have easy access to their audience data and are therefore unable to connect and build relationships with their fanbases, through which they could create additional revenue sources from activities such as live events or selling merchandise.To address this need, Secret is building an AI-based direct-to-fan marketing platform to help musicians build engaged fanbases, dissolving the traditional barriers between artists and fans. Musicians will be able to engage their fans and generate revenue from their music online. Secret predicts that independent musicians could increase their income by up to 50% using its platform.

Secure是一家总部位于英国的音乐中小企业，其核心项目团队由Harriet(音乐企业家/首席执行官)、John Stanners(技术主管)和Arman Soni(数据科学家/开发人员)组成。随着数字流媒体的兴起，音乐行业的转型意味着英国160K音乐人和词曲作者中的许多人难以依靠传统收入来源谋生。只有一小部分人(0.4%)从数字流媒体平台获得足够的收入，主要唱片公司每年只签约约50名新艺人，留下约15.8万名艺人寻找新的谋生方式。一个主要障碍是，艺人不容易获得他们的观众数据，因此无法与他们的粉丝群建立联系和建立关系，通过这些关系，他们可以从现场活动或销售商品等活动中创造额外的收入来源。为了满足这一需求，Secret正在建立一个基于人工智能的直接面向粉丝的营销平台，帮助音乐人建立参与的粉丝基础，消除艺术家和粉丝之间的传统障碍。音乐人将能够吸引他们的粉丝，并从他们的在线音乐中获得收入。Secure预测，独立音乐人使用其平台可以增加高达50%的收入。