An innovative platform enabling family travel website publishers to curate advertising content, improving relevance and increasing conversion rates by 800%

An%20innovative%20platform%20enabling%20family%20travel%20website%20publishers%20to%20curate%20advertising%20content、%20improving%20relevance%20and%20increasing%20conversion%20rates%20by%20800%

• 批准号: 10071550
• 金额: $ 6.32万
• 依托单位: AKAROA TECH LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10071550
• 关键词: innovative; platform; enabling; family; travel

FamilyT is a UK-based adtech/martech SME with a core project team of Rochelle Streater (commercial lead), Andrew Dent (project lead), Lee Corden (lead supplier) and Balazs Okros (technical lead and developer).Publishers in the travel sector are dependent on outdated methodology that leaves them unable to provide advertising on their websites that is highly relevant to their visitors. For example, when searching for family holidays, visitors are directed to general holiday content rather than family-specific opportunities. No available solution allows curated ads to be displayed based on the content being read, detracting from the user experience and losing publishers millions in potential revenue.To address this issue, FamilyT is developing the first fully curated booking engine for family-centric travel. Its software will enable third-party travel sector providers to curate relevant ads to their audiences based on the exact content being read at any point. Publishers will be able to provide clients with a better user experience while generating more revenue through content that leads to a much higher conversion rate. Users will benefit by only seeing relevant material enabling them to complete their bookings quickly and efficiently.

FamilyT是一家总部位于英国的adtech/martech SME，其核心项目团队包括罗谢尔斯特里特（商业负责人）、安德鲁登特（项目负责人）、李科登（主要供应商）和巴拉兹奥克罗斯（技术负责人和开发人员）。旅游行业的出版商依赖于过时的方法，这使他们无法在其网站上提供与访问者高度相关的广告。例如，当搜索家庭度假时，访问者被引导到一般的度假内容，而不是家庭特定的机会。没有可用的解决方案允许根据正在阅读的内容显示策划的广告，这会降低用户体验，并使发布商损失数百万美元的潜在收入。为了解决这个问题，FamilyT正在开发第一个完全策划的预订引擎，用于以家庭为中心的旅行。它的软件将使第三方旅游行业提供商能够根据任何时候阅读的确切内容向其受众策划相关广告。出版商将能够为客户提供更好的用户体验，同时通过内容产生更多收入，从而提高转化率。用户将受益于只看到相关的材料，使他们能够快速有效地完成预订。