How Ethical Is Your Wardrobe
How Ethical Is Your Wardrobe
批准号:
10072830
负责人:
金额:
$6.37万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2023
资助国家:
英国
项目状态:
未结题
起止时间:
2023 至 --
中文摘要
我将在时尚业内创造彻底的透明度,教育消费者他们的衣柜是多么道德,以阻止对人和地球的剥削。我是一名训练有素的可持续纺织品设计师,2022年创新英国青年创新者奖获得者。我来自一个单亲家庭,我是一个独立的年轻女性,有着创造改变游戏规则的影响的记录。12岁时,我在一个吃肉的家庭里成为素食主义者,开始了我的思想领袖之旅。20岁时,我在大学读书时,为拉夫堡大学争取从化石燃料投资中剥离GB 132k。在我获得青年创新者奖期间,我试行了一份低技术含量的供应链透明度报告。我成功地推出了我的配饰品牌OvrBloom,在一个绿色洗涤盛行的世界里,这个品牌非常透明。我们必须按照《巴黎协定》的要求,将全球变暖速度降至1.5摄氏度以下,并确保全球7400万制衣工人拿到最低生活工资。作为第六大污染行业,时尚业必须开始量化、跟踪和公开报告对社会和环境的影响。作为一名企业主和消费者,我都亲身经历过绿色洗涤。CMF Fossil Fashion报告发现,商业街巨头的环保声明中有60%是未经证实的,具有误导性。消费者将了解他们的购买实际上是多么合乎道德。有了这个奖项,我将试用我的软件,它将证明服装的来源,向客户传达社会和环境影响。所有数据通过产品护照链接到服装。这将支持客户做出环保和社会积极的购买决定。该奖项将为我提供必要的工具,以加快时尚业的彻底透明度,并开始消除全球供应链和地球自然资源的剥削。
英文摘要
I will create radical transparency within the fashion industry by educating customers about how ethical their wardrobe is, in order to stop exploitation of people and the planet. I am a trained sustainable textile designer and 2022 Innovate UK Young Innovator award winner. Coming from a single parent household, I am an independent young woman with a track record of creating game-changing impact. I began my journey as a thought leader when I turned vegetarian age 12 in a family of meat eaters. Age 20, whilst studying at University, I campaigned for Loughborough University to divest £132k from fossil fuel investments.During my time on the Young Innovators Award, I piloted a low tech supply chain transparency report. I successfully launched my accessories brand, Ovrbloom, that is 'radically transparent' in a world where greenwashing is rife. We must reduce the rate of global warming to below 1.5C - as required by the Paris Agreement and ensure that the 74 million garment workers worldwide are paid a living wage. As the sixth most polluting industry, the fashion industry must begin to quantify, track and publicly report social & environmental impact. I have experienced greenwashing first hand as both a business owner and a consumer. The CMF Fossil Fashion report found that 60% of eco claims from high street giants are unsubstantiated and misleading.Customers will learn how ethical their purchases really are. With this award I will pilot my software, which will prove garment provenance, communicate social and environmental impact to the customer. All data linked to garment via product passport. This will support customers to make environmentally and socially positive purchasing decisions.The award will provide me with the necessary tools to accelerate radical transparency within the fashion industry and begin to eliminate exploitation from the global supply chain and the earth's natural resources.
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