BetterBread: developing novel milling processes for improved nutrition in white wheat flour without fortification.

成立于1979年，Shipton Mill（Shipton）是英国最大的有机面粉厂和皇家授权保持器，专门生产屡获殊荣的天然有机面粉。可持续发展是希普顿的核心，工厂100%由可再生能源供电。他们所有的包装都是无塑料的，他们与当地的有机农场密切合作。Shipton是一家非常成功的面粉公司，不断推出新的和独特的，屡获殊荣的面粉。Shipton与多家大型公司合作，创新在市场上非常成功的新产品。Shipton是一个公司集团的一个组成部分，该集团包括其他专业面包店，他们以前曾成功地与之合作。支撑这一机会的主要消费者动机包括以下需求：* 具有成本效益的健康益处，包括增加营养价值 *“全天然”，清洁标签产品，减少/不添加维生素（面包和面粉法规，1998年）已被引入添加钙，铁，硫胺素（维生素B1）和烟酸（维生素B3）添加到所有白色和棕色面粉中。希普顿将与威尔士领先的阿伯里斯特威斯大学合作，世卫组织将在该项目期间支持营养分析。通过这个项目，Shipton和阿伯里斯特威斯大学正在寻求通过改变混合成分和对碾磨过程进行修改来提高面粉的营养质量。该项目将为英国带来显著的社会和经济效益，并将进一步确立英国在面粉和面粉食品市场的领导地位。

Founded in 1979, Shipton Mill (Shipton) is the largest UK organic flour mill and a Royal Warrant Holder that specialises in creating award-winning, natural, and organic flours. Sustainability is central to Shipton and the mill is 100% powered by renewable energy. All their packaging is plastic-free, and they work closely with local organic farms.Shipton is a highly successful milling company that consistently launches new and unique, award-winning flours. Shipton works alongside multiple large companies to innovate new products that have been very successful in the marketplace. Shipton is an integral part of a company group that includes other specialist bakeries, whom they have previously successfully collaborated with.The primary consumer motivations underpinning this opportunity include demand for:* cost-effective health benefits including increased nutritional value* 'all-natural', clean-label products with reduced/no added preservativesRegulations (Bread&Flour Regulations,1998) have been introduced to add calcium, iron, thiamine (Vitamin B1) and niacin (Vitamin B3) to all white and brown flour.Shipton will be collaborating with Aberystwyth University, a leading Welsh university, who will be supporting nutritional analysis during this project. With this project, Shipton and Aberystwyth University are seeking to improve the nutritional quality of flour by altering blend composition and implementing modifications to the milling process.The project will bring significant social and economic benefits to the UK and will further establish the UK as a leader in the flour and flour-based foods markets.