AI Assurance for Next Generation Sports Marketplaces

下一代体育市场的人工智能保证

• 批准号: 10076308
• 金额: $ 6.34万
• 依托单位: TMA SPORTS MANAGEMENT LTD
• 依托单位国家: 英国
• 项目类别: Grant for R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10076308
• 关键词: AI; Assurance; Next; Generation; Sports

Less than 1% of Manchester City fans live in the UK (Manchester City,2022). This experience is replicated not just across football clubs, but across the vast majority of sports. Clubs and athletes have greater opportunities than ever to connect with fans worldwide by utilising digital-first technologies, driving greater revenue and engagement than traditional models allow.However, to fully exploit the potential of digital technologies requires a vast amount of time and effort. Clubs and athletes must manage multiple social media channels including Instagram, Twitter and TikTok; online platforms including shops and news sites; and longer-form video or streaming channels like YouTube or Twitch. Even for clubs like Manchester City with huge media teams, this is a major barrier. For individual athletes seeking to promote their personal image within or alongside their professional reputation, it's all but impossible. Most choose to focus their attention on a small number of platforms or channels, missing out on the full opportunity.TMA Sport intends to change that. We're building Lokkaroom, a digital marketplace where clubs and athletes create their own 'lokkaroom'. The lokkarooms sit behind secure paywalls, bringing all the potential of Web3 applications into one easily manageable and accessible space: video content, real-time updates, memberships, direct conversations, merchandise sales, and more. It's a game-changing way for clubs and athletes to interact with fans.To make Lokkaroom secure and compliant with changing industry regulations, we have built in a variety of AI-driven processes, including KYC, AML and age checks, maximum spend limits for resellers, and more. These processes are vital to keep everyone using Lokkaroom safe.However, as AI technology grows, it is becoming more and more important to ensure all AI processes are transparent and auditable. To meet incoming international regulations and continue to provide the secure and transparent service on which we pride ourselves, we will create a streamlined AI assurance platform which compiles multiple AI assurance systems spanning the entirety of Lokkaroom's user-facing operations, with an analytics dashboard available for any necessary checking or auditing.This is technology that has potential beyond just Lokkaroom, and beyond the sports market as a whole. As AI technology continues to expand and AI assurance regulation chases it, TMA Sport can support transparency and security across industries and countries by licencing this technology out, establishing a major UK competitor in the growing AI assurance field.

不到1%的曼城球迷居住在英国（曼城，2022年）。这种经验不仅在足球俱乐部中复制，而且在绝大多数体育运动中复制。俱乐部和运动员比以往任何时候都有更多的机会通过利用数字优先技术与全球球迷联系，从而比传统模式带来更大的收入和参与度。然而，充分利用数字技术的潜力需要大量的时间和精力。俱乐部和运动员必须管理多个社交媒体渠道，包括Instagram、Twitter和TikTok;在线平台，包括商店和新闻网站;以及较长形式的视频或流媒体渠道，如YouTube或Twitch。即使对于像曼城这样拥有庞大媒体团队的俱乐部来说，这也是一个主要障碍。对于寻求在职业声誉中或与职业声誉一起提升个人形象的运动员来说，这几乎是不可能的。大多数人选择将注意力集中在少数平台或渠道上，错过了充分的机会。TMA Sport打算改变这种情况。我们正在建立Lokkaroom，一个数字市场，俱乐部和运动员可以在这里创建自己的“lokkaroom”。lokkarooms位于安全的付费墙之后，将Web 3应用程序的所有潜力带入一个易于管理和访问的空间：视频内容，实时更新，会员资格，直接对话，商品销售等等。这是俱乐部和运动员与粉丝互动的一种改变游戏规则的方式。为了使Lokkaroom安全并符合不断变化的行业法规，我们内置了各种人工智能驱动的流程，包括KYC、AML和年龄检查，经销商的最高消费限额等。这些流程对于保证每个人使用Lokkaroom的安全至关重要。然而，随着人工智能技术的发展，确保所有人工智能流程的透明和可审计变得越来越重要。为了满足即将到来的国际法规，并继续提供我们引以为豪的安全透明的服务，我们将创建一个简化的人工智能保证平台，该平台将涵盖Lokkaroom面向用户的整个运营的多个人工智能保证系统，并提供分析仪表板用于任何必要的检查或审计。超越了体育市场的整体。随着人工智能技术的不断扩展和人工智能保证法规的追逐，TMA Sport可以通过许可该技术来支持跨行业和国家的透明度和安全性，在不断增长的人工智能保证领域建立一个主要的英国竞争对手。