Deploying a co-creative AI tool to accelerate high-growth companies

部署共同创意的人工智能工具来加速公司的高增长

• 批准号: 10080244
• 金额: $ 5.66万
• 依托单位: OXENTIA LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10080244
• 关键词: Deploying; co; creative; AI; tool

Oxentia Ltd is a specialist innovation management consultancy. We work with corporate, university and government clients to support their innovation. This could include working with companies of all sizes to grow, through, for example, developing their business models, understanding their customers and potential markets, or building their capacity and capability to innovate. However, the provision of expert consultancy is, because of a reliance on expert staff, often expensive and therefore out of reach to many early stage companies and busy, cash-poor SMEs. Artifical Intelligence (AI) tools hold the promise of being able to deliver expert advice in a more cost effective way, at scale. However, existing 'off the shelf' AI tools such as ChatGPT are poorly tailored to spcialist applications such as innovation management, and without significant expert input, risk creating poor quality outputs.This project, in collaboration with Bayes Business School (part of City, University of London) aims to test the feasibility of Business Sparks. Business Sparks is a new interactive digital tool aimed at cutting the time it takes to develop business strategies and advice for clients. Unlike existing tools such as AI-driven chatbots, it combines curated expertise with AI reasoning. Business Sparks explicitly guides users to explore ideas, develop different approaches, and discover larger numbers of more innovative business insights for SME clients.We will test the feasibility of the tool to impact our business through two use cases. The first focusses on an existing start-up client, and aims to test to utility of Business Sparks to allow us to quickly tailor our expert advice to high growth start-ups and SMEs, thus allowing us to scale our support of UK-based high-growth companies. The second use case focusses on allowing us to efficiently develop and tailor our extensive training material to client needs, offering our high quality, bespoke training at a lower cost.Due to the number of start-ups and SMEs and their significant contribution to the UK economy,if successful, this tool could t boost economic growth and increase productivity, for both consultancies using the tool, and for the high-growth companies that benefit from more cost-effective yet expert advice. It could lead to more equitable and accessible advice, which could benefit social mobility and inclusion.

Oxentia Ltd是一家专业的创新管理咨询公司。我们与企业、大学和政府客户合作，支持他们的创新。这可能包括与各种规模的公司合作，通过开发商业模式，了解客户和潜在市场，或建立创新能力和能力来实现增长。然而，由于依赖专家工作人员，提供专家咨询往往费用昂贵，因此，许多处于起步阶段的公司和忙碌、资金短缺的中小企业无法获得。人工智能（AI）工具有望以更具成本效益的方式大规模提供专家建议。然而，现有的“现成”人工智能工具，如ChatGPT，并不适合于创新管理等专业应用，并且没有重要的专家投入，可能会产生质量差的输出。该项目与贝叶斯商学院（伦敦城市学院的一部分）合作，旨在测试商业火花的可行性。Business Sparks是一个新的互动数字工具，旨在缩短为客户制定商业战略和建议所需的时间。与人工智能驱动的聊天机器人等现有工具不同，它将策划的专业知识与人工智能推理相结合。Business Sparks明确引导用户探索想法，开发不同的方法，并为中小企业客户发现更多更具创新性的业务见解。我们将通过两个用例测试该工具对我们业务的影响的可行性。第一个项目专注于现有的初创企业客户，旨在测试Business Sparks的效用，使我们能够快速为高增长的初创企业和中小企业提供专业建议，从而使我们能够扩大对英国高增长公司的支持。第二个用例的重点是让我们能够有效地开发和定制我们的广泛的培训材料，以客户的需求，提供我们的高质量，定制的培训，以较低的成本。由于初创企业和中小企业的数量及其对英国经济的重大贡献，如果成功，这个工具不能促进经济增长和提高生产力，为两家咨询公司使用该工具，以及那些从更具成本效益的专家建议中受益的高增长公司。它可以带来更公平和更容易获得的咨询意见，从而有利于社会流动和包容。