Driving Innovation Responsibly: Commercialising CAV Services in the Scottish Highlands and Islands

这项可行性研究将通过评估因弗内斯校区NTC的一项新的CAV服务，解决H&I地区卫生运输问题的独特性。该地区虽然以其崎岖和令人敬畏的景观而闻名于世，但却给居住在那里的人们带来了巨大的挑战，特别是在一些更脆弱的群体中——老年人、有严重健康状况的人，以及由于交通成本和挑战而处于不利地位和孤立的社区。自动驾驶汽车服务有望通过按需低成本运输增加访问。这可以缓解由于人口稀少和H&I地形复杂造成的一些卫生运输挑战，并通过减少对排放碳的公共交通和私家车的依赖，有助于实现净零排放。我们的研究将评估苏格兰高地和岛屿的需求响应式自主运输服务的可行性，该服务有效地满足了对健康运输的需求，减少了二氧化碳排放，最大化了公共和商业价值，并减少了乘客的旅行时间。在商业上，有必要开发新的公共交通服务，这些服务既可行，又在文化上与区域实践和优先事项保持一致，利用该地区在可再生能源方面的世界领先优势，并对NetZero做出贡献。该项目旨在利用格拉斯哥大学开发的亚当·斯密负责任的创新框架（https://technologyscotland.scot/new-toolkit-topic-15-added-to-product-design-scotland-toolkit/），为CAV服务提供一种商业模式，这种模式在技术和财务方面都是可行的，对社会负责，对环境可持续。H&I人口稀少，但具有很高的社会、经济和社区互联度。让社区成员参与整个项目可以产生重大影响；例如，通过诸如讲故事聚会之类的活动，社区可以确定挑战、愿望和机会，并为制定解决这些问题的战略和政策作出有意义的贡献。同样，该地区在食品和饮料、可再生能源和教育方面也有着创新的历史。我们负责任的创新方法扩展了这一实践，考虑到社会、经济和环境因素，评估CAV技术的效益，确保任何建议的服务都是负责任的、可持续的，并为公众所接受。因此，该项目为社区参与和社区驱动的创新以及公民参与交通解决方案如何增加成功的可能性提供了新的视角。该项目还将通过短期试点服务来调查公众对自动驾驶汽车的看法，以了解公众对该服务的反应。

This feasibility study will address the unique nature of the H&I region's health transportation problem by assessing a new CAV service for the NTC in the Inverness Campus. The region, whilst famous worldwide for its rugged and awe-inspiring landscapes, presents significant challenges to people who live there, especially in some of the more vulnerable groups---the elderly, people with severe health conditions and communities disadvantaged and isolated due to transport costs and challenges.The CAV service holds great promise for increasing access through on-demand low-cost transport. This could alleviate some health transportation challenges caused by the sparse population and challenging terrain of the H&I and contribute towards net zero by reducing reliance on carbon-emitting public transport and private cars. Our study will assess the feasibility of a demand-responsive, autonomous transport service in Scotland's Highlands and Islands that effectively matches the demand for health transportation, reduces CO2 emissions, maximises public and commercial value, and reduces passenger travel time.Commercially, there is a need to develop new mass transit services that are viable and culturally aligned with regional practices and priorities, capitalising on the region's world-leading edge in renewable energy and contribution towards NetZero. The project aims to produce a business model for a CAV service that is feasible in technological and financial terms, socially responsible, and environmentally sustainable, using Adam Smith's Responsible Innovation Framework, developed by the University of Glasgow (https://technologyscotland.scot/new-toolkit-topic-15-added-to-product-design-scotland-toolkit/).The H&I is sparsely populated but has high social, economic, and community interconnection degrees. Involving community members throughout the project can have a significant impact; for example, through activities such as storytelling gatherings, the community can identify challenges, aspirations, and opportunities and contribute meaningfully to creating strategies and policies to address them. Likewise, the region has a history of innovation---in food and drink, renewable energy, and education.---Our Responsible Innovation approach extends this practice with the consideration of social, economic, and environmental considerations assessing the benefits of CAV technologies, ensuring that any suggested service is responsible, sustainable, and acceptable to the public. As such, the project casts new light on how community-engaged and community-driven innovation and citizen participation in transportation solutions can increase the likelihood of success. The project will also investigate public perceptions of CAVs by piloting a service over a short period to understand how the public reacts to the service.