Driving Innovation Responsibly: Commercialising CAV Services in the Scottish Highlands and Islands

这项可行性研究将通过评估因弗内斯校区NTC的新CAV服务来解决H&I地区健康交通问题的独特性质。该地区以其崎岖和令人敬畏的风景而闻名于世，但对生活在那里的人们构成了巨大的挑战，特别是在一些更脆弱的群体-老年人、严重健康状况的人以及由于运输成本和挑战而处于不利地位和孤立的社区。CAV服务在通过按需低成本运输增加接入方面有着巨大的希望。这可以缓解H&I人口稀少和地形具有挑战性所造成的一些健康交通挑战，并通过减少对排放碳的公共交通和私家车的依赖，促进实现净零。我们的研究将评估苏格兰高地和群岛的需求响应型自主交通服务的可行性，这种服务能够有效地满足健康交通需求，减少二氧化碳排放，最大化公共和商业价值，并减少乘客出行时间。在商业上，有必要开发新的公共交通服务，这些服务是可行的，在文化上与地区实践和优先事项保持一致，利用该地区在可再生能源方面的世界领先优势和对NetZero的贡献。该项目旨在利用格拉斯哥大学(https://technologyscotland.scot/new-toolkit-topic-15-added-to-product-design-scotland-toolkit/).The H&I开发的亚当·斯密的负责任创新框架，为CAV服务创造一种在技术和财务方面可行、对社会负责和环境可持续的商业模式。该框架人口稀少，但社会、经济和社区互联程度高。让社区成员参与整个项目可以产生重大影响；例如，通过诸如讲故事聚会等活动，社区可以确定挑战、愿望和机会，并对制定应对这些挑战的战略和政策作出有意义的贡献。同样，该地区拥有创新的历史-在食品和饮料、可再生能源和教育方面。-我们的负责任创新方法扩展了这一做法，考虑了评估CAV技术好处的社会、经济和环境因素，确保任何建议的服务都是负责任的、可持续的，并为公众所接受。因此，该项目为社区参与和社区驱动的创新以及公民参与交通解决方案如何增加成功的可能性提供了新的线索。该项目还将通过在短期内试行一项服务来调查公众对骑士队的看法，以了解公众对该服务的反应。

This feasibility study will address the unique nature of the H&I region's health transportation problem by assessing a new CAV service for the NTC in the Inverness Campus. The region, whilst famous worldwide for its rugged and awe-inspiring landscapes, presents significant challenges to people who live there, especially in some of the more vulnerable groups---the elderly, people with severe health conditions and communities disadvantaged and isolated due to transport costs and challenges.The CAV service holds great promise for increasing access through on-demand low-cost transport. This could alleviate some health transportation challenges caused by the sparse population and challenging terrain of the H&I and contribute towards net zero by reducing reliance on carbon-emitting public transport and private cars. Our study will assess the feasibility of a demand-responsive, autonomous transport service in Scotland's Highlands and Islands that effectively matches the demand for health transportation, reduces CO2 emissions, maximises public and commercial value, and reduces passenger travel time.Commercially, there is a need to develop new mass transit services that are viable and culturally aligned with regional practices and priorities, capitalising on the region's world-leading edge in renewable energy and contribution towards NetZero. The project aims to produce a business model for a CAV service that is feasible in technological and financial terms, socially responsible, and environmentally sustainable, using Adam Smith's Responsible Innovation Framework, developed by the University of Glasgow (https://technologyscotland.scot/new-toolkit-topic-15-added-to-product-design-scotland-toolkit/).The H&I is sparsely populated but has high social, economic, and community interconnection degrees. Involving community members throughout the project can have a significant impact; for example, through activities such as storytelling gatherings, the community can identify challenges, aspirations, and opportunities and contribute meaningfully to creating strategies and policies to address them. Likewise, the region has a history of innovation---in food and drink, renewable energy, and education.---Our Responsible Innovation approach extends this practice with the consideration of social, economic, and environmental considerations assessing the benefits of CAV technologies, ensuring that any suggested service is responsible, sustainable, and acceptable to the public. As such, the project casts new light on how community-engaged and community-driven innovation and citizen participation in transportation solutions can increase the likelihood of success. The project will also investigate public perceptions of CAVs by piloting a service over a short period to understand how the public reacts to the service.