Enabling cultures of bushfire readiness in Australian communities

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This project aims to improve bushfire preparation by examining how cultural connections to landscape, place and community affect the ways in which people respond to information about bushfire hazards. Australia’s Black Summer showed that many households are inadequately prepared for the ‘new normal’ of faster, fiercer fires. This is particularly concerning on the urban fringe, where rapid development is changing landscapes, and households face complex socio-economic challenges. The study aims to contribute to the safety of Australians by enabling emergency services to more effectively engage diverse communities in dialogue that promotes bushfire readiness, by connecting with place-based values, aspirations and behaviours.