Testing and Improving a sustainable memorial service in UK's Funeral Industry

安息礁（RR）是一种追悼会，它让人们在死后再生生命，从根本上改变我们看待和经历一生中最痛苦的事件之一——死亡的方式。为此，我们建造了美丽的人工礁石结构，配方中含有人类骨灰和碎牡蛎壳，这两种元素可以滋养和促进海洋生长，是传统埋葬方法的环保替代品。传统的埋葬方式需要大量的土地，渗入地下水的化学防腐液，以及像钢铁这样排放强烈的材料。每次火化会向大气中释放400公斤的二氧化碳。作为解决这一问题的方法，RR促进了海洋生长，每个珊瑚礁再生约100只牡蛎，相当于每年过滤700万升水的积极影响（Beck等人，2011）。通过促进牡蛎的生长，海草将在该地区生长，鱼类将蓬勃发展。它还可以防止对沿海社区造成数十亿英镑的侵蚀损害（Stokes et al., 2012）。单个的纪念礁结构可以放在一起形成完整的珊瑚礁，以促进天然牡蛎礁的生长。由于人类活动，牡蛎礁已经减少了85%，使其成为世界上最受威胁的生物多样性栖息地之一。目前，除了纪念礁原型之外，RR进行了客户发现，显示出很高的市场需求和契合度。然而，在这一发现中，关于服务和利益相关者参与的进一步问题被提出，现在需要与Eden Funeral Directors （Eden）合作探索和定义，Eden是一家位于英国南部海岸附近的独立殡仪馆，拥有多年的行业知识和客户经验。这个项目也回应了最近英国殡葬业的关键时刻。水化（传统火葬的另一种形式，比火葬的碳密度低六倍）最近在英国合法化。当加入到RR的配方中时，这种骨灰含有50%以上的磷来滋养海洋生长。这为RR和Eden了解这种新型绿色服务的需求以及如何将其整合到他们的供应链中提供了一个至关重要的机会。该项目将遵循双菱形的设计框架，确保一个结构化和有效的过程。此外，将进行创意会议，遵循设计思维原则，以确定和提出关键接触点。

Resting Reef (RR) is a memorial service that regenerates life in people's afterlives and radically changes how we see and experience one of the most traumatic events in our lifetime - death. We do this by building beautiful artificial reef structures with a formula containing human ashes and crushed oyster shells, two elements that nourish and promote marine growth, as an eco-friendly alternative to traditional burial methods.Traditional burials require large amounts of land, chemical embalming fluids that seep into the groundwater, and materials with intense emissions like steel. Each cremation releases 400 kilograms of CO2 into the atmosphere. RR, as a solution to this, promotes marine growth with the regeneration of approximately 100 oysters per reef which equals a positive impact of 7 million litres of water filtered every year (Beck et al., 2011). By promoting the growth of oysters, seagrass will grow in the area, and fish will flourish. It also prevents billions of pounds of erosion damage to coastal communities (Stokes et al., 2012). Individual memorial reef structures can be placed together to create entire reefs to boost natural oyster reefs, which have decreased by 85% due to human activities, making them one of the world's most threatened bio-diverse habitats. At present, in addition to memorial reef prototyping, RR has conducted a customer discovery showing a high market demand and fit. However, in the discovery, further questions about the service and stakeholder involvement were raised that now need to be explored and defined in collaboration with Eden Funeral Directors (Eden), an independent funeral home based near the coast in the south of the UK with many years of industry knowledge and customer experience.This project is also responding to a recent pivotal moment in the UK's funeral industry. Aquamation (an alternative form to traditional cremation that is six times less carbon intensive than cremation) was recently legalised in the UK. This type of ashes has 50% more phosphorus to nourish marine growth when incorporated into RR's formula. This poses a crucial opportunity for RR and Eden to understand the demand for this new green service, and how to integrate it in their supply chain.This project will follow the design framework of the double-diamond, ensuring a structured and effective process. Also, ideation sessions will be conducted, followed by Design Thinking principles to identify and propose key touchpoints.