Displayed social media references to sobriety, abstinence and moderation (SAM): Prevalence, predictors and possibilities

项目概要/摘要 青年时期是一个关键时期，在这一时期，酒精使用是常见的和重要的。社交媒体 作为一种新的研究工具出现，以了解这个年龄组的酒精认知和行为。绝 大多数年轻人使用社交媒体，研究表明，酒精帖子很频繁， 与酒精行为的积极联系。以前的研究集中在两种类型的酒精职位上， 社交媒体：一般饮酒和醉酒/酗酒。本研究拟聚焦于一部小说 社交媒体消息类型，促进安全，禁欲或节制（SAM）的帖子。我们以前的研究 大学生发现，SAM职位占所有酒精职位的不到1%;然而，我们的新R34 对社区大学学生的研究发现，大约5%的酒精职位代表SAM。有两 SAM帖子的独特可能性;一个是它们可能通过社交网络影响关于酒精使用的社会规范。 媒体的广泛影响力和影响力。第二，这些帖子可能会被考虑 行为改变，有针对性的干预措施的理想人群。到目前为止，还没有研究检查 流行率，内容和意义的SAM职位在不同的人口的年轻人。我们的过度 目标是利用社交媒体来识别年轻人的问题酒精使用，并提供可行的，可扩展的， 有针对性的干预措施。过去十年来，我们一直在追求这一目标，包括最近完成的NIAAA- 资助的R34（MPI莫雷诺和刘易斯，R34 AA 025159），以确定在风险社区大学的学生使用 Facebook和Instagram，并提供有效的网络基础干预。R21提案将推动 通过了解SAM帖子的频率和含义来了解该领域。我们将利用Qualtrics招募多样化的 年轻成人样本（n=300）。符合条件的参与者将至少保留一个社交媒体个人资料， 具有高身份启示的个人资料，包括Instagram、Twitter和Facebook。获得同意后， 完成在线调查后，我们将链接到最多三个参与者的社交媒体资料。目标1： 使用内容分析来评估每个参与者在一年内最多3个社交媒体的个人资料。编码器将 评估显示的酒精帖子和SAM帖子。目标2：我们将使用来自所有参与者的Qualtrics调查数据 评估酒精和SAM职位如何与保护行为策略，酒精行为和 社会规范目标3：目标1和2分析完成后，我们将选择25名参与者， SAM帖子并进行认知访谈，以了解他们如何看待SAM帖子。符合 R21机制，这项研究将提供基础知识，以了解频率和意义， SAM职位。这项创新研究的结果将为社交媒体消息传递提供新的机会， 大数据监测方法和量身定制的干预措施，以减少年轻人的问题酒精使用。

PROJECT SUMMARY/ABSTRACT Young adulthood is a critical time period in which alcohol use is common and consequential. Social media has emerged as a novel research tool to understand alcohol cognitions and behavior in this age group. The vast majority of young adults use social media, and studies have illustrated that alcohol posts are frequent and have positive associations with alcohol behavior. Previous studies have focused on two types of alcohol posts on social media: general alcohol use and intoxication/problem drinking. This study proposes to focus on a novel type of social media message, posts promoting safety, abstinence or moderation (SAM). Our previous study of college students found that SAM posts represented less than 1% of all alcohol posts; however, our newer R34 study of community college students found approximately 5% of alcohol posts represented SAM. There are two unique possibilities for SAM posts; one is that they may influence social norms about alcohol use via social media’s broad reach and influence. Second is these posts may be displayed by individuals who are considering behavior change, an ideal population for targeted interventions. To date, no studies have examined the prevalence, content and meaning of SAM posts across a diverse population of young adults. Our over-arching goal is to use social media to identify problem alcohol use in young adults and provide feasible, scalable and targeted interventions. We have pursued this goal over the past decade, including a recently completed NIAAA- funded R34 (MPIs Moreno and Lewis, R34AA025159) to identity at-risk community college students using Facebook and Instagram and provide a validated web-BASICS intervention. This R21 proposal would advance the field by understanding the frequency and meaning of SAM posts. We will utilize Qualtrics to recruit a diverse young adult sample (n=300). Eligible participants will maintain at least one social media profile from among profiles with high identity affordances, including Instagram, Twitter and Facebook. After obtaining consent and completion of an online survey, we will link to up to three of participants’ social media profiles. For Aim 1, we will use content analysis to evaluate up to 3 social media profiles over one year for each participant. Coders will evaluate displayed alcohol posts and SAM posts. Aim 2: We will use Qualtrics survey data from all participants to assess how alcohol and SAM posts are associated with protective behavior strategies, alcohol behavior and social norms. Aim 3: After Aims 1 and 2 analyses are complete, we will select 25 participants who displayed SAM posts and conduct cognitive interviews to understand how they perceive SAM posts. Consistent with the R21 mechanism, this study would provide fundamental knowledge to understand the frequency and meaning of SAM posts. The outcomes of this innovative study will inform novel opportunities for social media messaging, big data surveillance approaches and tailored interventions to reduce problem alcohol use among young adults.