Displayed social media references to sobriety, abstinence and moderation (SAM): Prevalence, predictors and possibilities

项目摘要/摘要 青壮年是饮酒的关键时期，在这一时期饮酒是普遍的，也是导致饮酒的主要原因。社交媒体已经 作为一种新的研究工具，它可以理解这个年龄段的酒精认知和行为。浩瀚无边 大多数年轻人使用社交媒体，研究表明，酗酒帖子很频繁，而且 与饮酒行为呈正相关。之前的研究集中在两种类型的酒精帖子上 社交媒体：一般饮酒和醉酒/问题饮酒。这项研究的重点是一部小说 社交媒体信息的类型，宣传安全、禁欲或节制(SAM)的帖子。我们之前对 大学生们发现，SAM帖子在所有酒精类帖子中所占比例不到1%；然而，我们较新的R34 对社区大学学生的研究发现，大约5%的酒精帖子代表SAM。有两个 SAM帖子的独特可能性之一是，它们可能会通过社交网络影响有关酒精使用的社会规范 媒体的广泛覆盖面和影响力。其次，这些帖子可能由正在考虑的个人显示 行为改变，是进行有针对性干预的理想人群。到目前为止，还没有研究检查过 SAM帖子在不同的年轻人群体中的流行率、内容和意义。我们的拱顶 目标是使用社交媒体识别年轻人中有问题的酒精使用情况，并提供可行、可扩展和 有针对性的干预。在过去的十年里，我们一直在追求这一目标，包括最近完成的NIAAA- 资助R34(MPIs Moreno和Lewis，R34AA025159)，以识别使用 Facebook和Instagram，并提供经过验证的基于网络的干预。这项R21提案将推进 通过了解SAM帖子的频率和意义，提高对该领域的认识。我们将利用Qualtrics招聘不同的 青年样本(n=300)。符合条件的参与者将至少维护以下社交媒体资料中的一个 具有高身份承受能力的个人资料，包括Instagram、Twitter和Facebook。在获得同意后，并 完成在线调查后，我们将链接到参与者的最多三个社交媒体个人资料。对于目标1，我们将 使用内容分析在一年内为每位参与者评估最多3个社交媒体配置文件。编码员将 评估显示的酒精帖子和SAM帖子。目标2：我们将使用所有参与者的Qualtrics调查数据 评估酒精和SAM帖子如何与保护性行为策略、酒精行为和 社会规范。目标3：在完成目标1和目标2的分析后，我们将选择25名参与者 并进行认知访谈，以了解他们对SAM帖子的看法。与 R21机制，这项研究将为理解R21的频率和意义提供基础知识 萨姆·波斯特。这项创新研究的结果将为社交媒体消息传递提供新的机会， 大数据监测方法和量身定做的干预措施，以减少年轻人中的问题酒精使用。

PROJECT SUMMARY/ABSTRACT Young adulthood is a critical time period in which alcohol use is common and consequential. Social media has emerged as a novel research tool to understand alcohol cognitions and behavior in this age group. The vast majority of young adults use social media, and studies have illustrated that alcohol posts are frequent and have positive associations with alcohol behavior. Previous studies have focused on two types of alcohol posts on social media: general alcohol use and intoxication/problem drinking. This study proposes to focus on a novel type of social media message, posts promoting safety, abstinence or moderation (SAM). Our previous study of college students found that SAM posts represented less than 1% of all alcohol posts; however, our newer R34 study of community college students found approximately 5% of alcohol posts represented SAM. There are two unique possibilities for SAM posts; one is that they may influence social norms about alcohol use via social media’s broad reach and influence. Second is these posts may be displayed by individuals who are considering behavior change, an ideal population for targeted interventions. To date, no studies have examined the prevalence, content and meaning of SAM posts across a diverse population of young adults. Our over-arching goal is to use social media to identify problem alcohol use in young adults and provide feasible, scalable and targeted interventions. We have pursued this goal over the past decade, including a recently completed NIAAA- funded R34 (MPIs Moreno and Lewis, R34AA025159) to identity at-risk community college students using Facebook and Instagram and provide a validated web-BASICS intervention. This R21 proposal would advance the field by understanding the frequency and meaning of SAM posts. We will utilize Qualtrics to recruit a diverse young adult sample (n=300). Eligible participants will maintain at least one social media profile from among profiles with high identity affordances, including Instagram, Twitter and Facebook. After obtaining consent and completion of an online survey, we will link to up to three of participants’ social media profiles. For Aim 1, we will use content analysis to evaluate up to 3 social media profiles over one year for each participant. Coders will evaluate displayed alcohol posts and SAM posts. Aim 2: We will use Qualtrics survey data from all participants to assess how alcohol and SAM posts are associated with protective behavior strategies, alcohol behavior and social norms. Aim 3: After Aims 1 and 2 analyses are complete, we will select 25 participants who displayed SAM posts and conduct cognitive interviews to understand how they perceive SAM posts. Consistent with the R21 mechanism, this study would provide fundamental knowledge to understand the frequency and meaning of SAM posts. The outcomes of this innovative study will inform novel opportunities for social media messaging, big data surveillance approaches and tailored interventions to reduce problem alcohol use among young adults.