An innovative, AI-driven application that helps users assess/action information pollution for social media content.

一款创新的人工智能驱动应用程序，可帮助用户评估/消除社交媒体内容的信息污染。

• 批准号: 10100049
• 金额: $ 44.01万
• 依托单位: SWAY AS LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2024
• 资助国家: 英国
• 起止时间: 2024 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10100049
• 关键词: innovative; AI; driven; application; helps

Sway is a UK-based social media safety technology SME with a core project team of Mike Bennett (CEO and serial entrepreneur), Daniela Fernandez (CXO and entrepreneur) and Alan Simpson (CTO and digital transformation strategic advisor).Fake news, disinformation, propaganda and marketing create information pollution, which spreads 6x faster than real news and has been linked to eroding social and democratic trust. Social media users are constantly exposed to information pollution with serious mental and physical health impacts, particularly for children and young people who experience feelings of frustration, sadness, anger and fear. Few people have the tools to identify or control information pollution, and, as a result, 40% of adults share fake or misleading news, and almost half of children read disinformation daily. Only 2% of children have the critical literacy skills needed to identify real or fake news, and parents often lack the time or knowledge to address this problem.Sway is developing the first AI-driven, mobile/desktop, trust-checking plug-in and app that helps users evaluate information pollution for social media posts/content. It is the only educational tool to help users identify who and what to trust and share on social media. Sway can directly impact the well-being of whole families (from kids to grandparents) by reducing the sharing of disinformation by at least 10% and by helping children/parents have effective conversations on health impact that's relevant to their usage (from violence to body dysmorphia).

Sway是一家总部位于英国的社交媒体安全技术中小企业，其核心项目团队由Mike班尼特（首席执行官和连续创业者）、Daniela费尔南德斯（CXO和企业家）和Alan Simpson（首席技术官和数字化转型战略顾问）组成。假新闻、虚假信息、宣传和营销造成信息污染，其传播速度比真实的新闻快6倍，并已与侵蚀社会和民主信任有关。社交媒体用户不断受到信息污染的影响，对身心健康造成严重影响，特别是对儿童和年轻人来说，他们会感到沮丧、悲伤、愤怒和恐惧。几乎没有人拥有识别或控制信息污染的工具，因此，40%的成年人分享虚假或误导性新闻，几乎一半的儿童每天阅读虚假信息。只有2%的儿童具备识别真实的或虚假新闻所需的关键读写技能，而父母往往缺乏时间或知识来解决这个问题。Sway正在开发首款人工智能驱动的移动的/桌面信任检查插件和应用程序，帮助用户评估社交媒体帖子/内容的信息污染。它是唯一的教育工具，帮助用户识别谁和什么信任和分享社交媒体。通过减少至少10%的虚假信息共享，并帮助儿童/父母就与其使用相关的健康影响（从暴力到身体畸形）进行有效的对话，Sway可以直接影响整个家庭（从孩子到祖父母）的福祉。