SMASH - AI FOR CREATIVE INDUSTRIES

My sMash Media于2021年在Innovate UK赠款资金的帮助下推出，是一个独特的数据驱动型内容和人才市场，将创作者与委员、金融家和其他决策者联系起来。我们的使命是让内容创作者，特别是那些缺乏经验、来自不同、代表性不足的社区的人，能够发出自己的声音，让他们的创作生动起来。Smash目前在该平台上活跃着2000多名电影和电视创作者，我们预计到2024年将扩展到游戏、播客和其他媒体类别。然而，人工智能技术的快速发展给创意产业带来了挑战和机遇。对于超级创作者社区来说，一个问题迫在眉睫--人工智能会接管工作并摧毁创作过程，还是会创造新的机会，并被证明是一个无价的助手？对于我们的决策者来说，他们想知道数据驱动的算法如何可能帮助他们的复杂、不精确的艺术？作为媒体技术领域的老牌创新领导者(2023年戛纳电影节创新奖获得者)，我们相信My SMASH Media处于研究这些关键问题的有利地位。在这项创新英国计划的支持下，SMASH将建立一个可行性计划，以确定：(I)人工智能是否可以更有效地将项目和创作者与决策者匹配；(Ii)人工智能是否可以帮助创作者完成更多项目，获得更大的商业成功机会；以及(Iii)人工智能是否可以让决策者开发更有成效的搜索新人才和知识产权。我们的可行性研究将在我们的公共平台上通过封闭原型和开放迭代测试的混合来解决这些复杂的创造性和技术性问题。我们希望确保能够将成功的经验转化为可操作的计划，从而为我们的用户和整个媒体行业提供价值和利益。我们参与了2023年爱丁堡大学和贝叶斯中心人工智能加速器计划，得到了Innovate UK Investor Partner Equity Gap的支持，以及技术开发合作伙伴Activate Studios的支持，所有这些都将有助于确保我们雄心勃勃的目标的实现。归根结底，我们相信人工智能，就像所有的技术一样，可以而且应该被用来做好事。我们专注于创意产业的需求，以及向不同社区发出声音的强烈使命，将引导我们的研究朝着这个目标前进。

Launched in 2021 with the aid of Innovate UK grant funding, My SMASH Media is a unique data-driven content and talent marketplace that connects creators with commissioners, financiers and other decision-makers. Our mission is to enable content creators, especially those who may lack experience and be from diverse, under-represented communities, to make their voices heard and their creations come to life. SMASH now has over two thousand film and TV creators active on the platform and we expect to be branching into the games, podcasts and other media categories through 2024\. However, the rapid advance of AI technology has created both challenges and opportunities for the creative industries. For the SMASH community of creators, one question looms large - will AI take over jobs and destroy the creative process, or will it enable new opportunities and prove to be an invaluable assistant? For our decision-makers, they wonder how data-driven algorithms can possibly help with their complex, inexact art? As an established innovation leader in the mediatech landscape (winner of Innovation Award at 2023 Cannes Film Festival), we believe that My SMASH Media is well-placed to investigate these critical questions. With the support of this Innovate UK scheme, SMASH will establish a feasibility programme to determine: (i) whether AI can more effectively match projects and creators with decision-makers; (ii) whether AI can assist creators to complete more projects with better chances of commercial success, and; (iii) whether AI can enable decision-makers to develop more productive searches for new talent and IP. Our feasibility study will tackle these complex creative and technical questions through a mixture of closed prototyping and open iterative testing on our public platform. We wish to ensure that successful learnings can be channelled into an actionable plan so as to provide value and benefit for our users, and the media industry as a whole. Our participation in the 2023 University of Edinburgh & Bayes Centre AI Accelerator Programme, backing from Innovate UK Investor Partner Equity Gap, and technical development partners Activate Studios will all help ensure delivery of our ambitious goals. Ultimately, we believe that AI, like all technology, can and should be used for good. Our laser focus on the needs of the creative industries, and strong mission to give voice to diverse communities, will guide our study towards this goal.