SMASH - AI FOR CREATIVE INDUSTRIES

SMASH - 创意产业人工智能

• 批准号: 10103310
• 金额: $ 22.26万
• 依托单位: TISOUR LIMITED
• 依托单位国家: 英国
• 项目类别: Investment Accelerator
• 财政年份: 2024
• 资助国家: 英国
• 起止时间: 2024 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=10103310
• 关键词: SMASH; AI; CREATIVE; INDUSTRIES

Launched in 2021 with the aid of Innovate UK grant funding, My SMASH Media is a unique data-driven content and talent marketplace that connects creators with commissioners, financiers and other decision-makers. Our mission is to enable content creators, especially those who may lack experience and be from diverse, under-represented communities, to make their voices heard and their creations come to life. SMASH now has over two thousand film and TV creators active on the platform and we expect to be branching into the games, podcasts and other media categories through 2024\. However, the rapid advance of AI technology has created both challenges and opportunities for the creative industries. For the SMASH community of creators, one question looms large - will AI take over jobs and destroy the creative process, or will it enable new opportunities and prove to be an invaluable assistant? For our decision-makers, they wonder how data-driven algorithms can possibly help with their complex, inexact art? As an established innovation leader in the mediatech landscape (winner of Innovation Award at 2023 Cannes Film Festival), we believe that My SMASH Media is well-placed to investigate these critical questions. With the support of this Innovate UK scheme, SMASH will establish a feasibility programme to determine: (i) whether AI can more effectively match projects and creators with decision-makers; (ii) whether AI can assist creators to complete more projects with better chances of commercial success, and; (iii) whether AI can enable decision-makers to develop more productive searches for new talent and IP. Our feasibility study will tackle these complex creative and technical questions through a mixture of closed prototyping and open iterative testing on our public platform. We wish to ensure that successful learnings can be channelled into an actionable plan so as to provide value and benefit for our users, and the media industry as a whole. Our participation in the 2023 University of Edinburgh & Bayes Centre AI Accelerator Programme, backing from Innovate UK Investor Partner Equity Gap, and technical development partners Activate Studios will all help ensure delivery of our ambitious goals. Ultimately, we believe that AI, like all technology, can and should be used for good. Our laser focus on the needs of the creative industries, and strong mission to give voice to diverse communities, will guide our study towards this goal.

My SMASH Media于2021年在Innovate UK赠款资金的帮助下推出，是一个独特的数据驱动的内容和人才市场，将创作者与专员，金融家和其他决策者联系起来。我们的使命是使内容创作者，特别是那些可能缺乏经验和来自不同的，代表性不足的社区，使他们的声音被听到，他们的创作来生活。SMASH现在有超过2000名电影和电视创作者活跃在平台上，我们预计到2024年将分支到游戏，播客和其他媒体类别。然而，人工智能技术的快速发展为创意产业带来了挑战和机遇。对于SMASH的创作者社区来说，一个问题迫在眉睫-人工智能会接管工作并破坏创作过程，还是会创造新的机会并证明是一个宝贵的助手？对于我们的决策者来说，他们想知道数据驱动的算法如何帮助他们复杂的，不精确的艺术？作为mediatech领域的创新领导者（2023年戛纳电影节创新奖赢家），我们相信My SMASH Media能够很好地调查这些关键问题。在创新英国计划的支持下，SMASH将制定一项可行性计划，以确定：（i）人工智能是否可以更有效地将项目和创作者与决策者相匹配;（ii）人工智能是否可以帮助创作者完成更多项目，获得更大的商业成功机会;以及（iii）人工智能是否可以使决策者能够开发更有效的搜索新人才和知识产权。我们的可行性研究将通过在我们的公共平台上进行封闭式原型设计和开放式迭代测试来解决这些复杂的创意和技术问题。我们希望确保成功的学习可以转化为可操作的计划，从而为我们的用户和整个媒体行业提供价值和利益。我们参与了2023年爱丁堡大学和贝叶斯中心人工智能加速器计划，并得到了Innovate UK Investor Partner Equity Gap和技术开发合作伙伴Activate Studios的支持，这将有助于确保我们实现雄心勃勃的目标。最终，我们相信人工智能，就像所有技术一样，可以而且应该被用于好的方面。我们的激光专注于创意产业的需求，以及为不同社区发声的强烈使命，将引导我们朝着这一目标学习。