SMASH - AI FOR CREATIVE INDUSTRIES

My SMASH Media于2021年在Innovate UK的资助下启动，是一个独特的数据驱动的内容和人才市场，将创作者与委员、金融家和其他决策者联系起来。我们的使命是让内容创作者，尤其是那些缺乏经验、来自多元化、代表性不足的社区的人，能够发出自己的声音，让他们的创作成为现实。SMASH目前有超过2000名电影和电视创作者活跃在平台上，我们预计到2024年将扩展到游戏、播客和其他媒体类别。然而，人工智能技术的快速发展给创意产业带来了挑战和机遇。对于SMASH社区的创作者来说，一个问题迫在眉睫——人工智能是会接管工作并破坏创作过程，还是会带来新的机会并证明自己是一个无价的助手？对于我们的决策者来说，他们想知道数据驱动的算法如何能够帮助他们复杂、不精确的艺术？作为媒体科技领域的创新领导者（2023年戛纳电影节创新奖得主），我们相信My SMASH Media有能力研究这些关键问题。在“创新英国”计划的支持下，SMASH将建立一个可行性计划，以确定：(i)人工智能是否能更有效地将项目和创作者与决策者匹配起来；（ii）人工智能能否协助创作者完成更多更有机会取得商业成功的项目；以及；（iii）人工智能是否能使决策者更有效地寻找新人才和知识产权。我们的可行性研究将通过在我们的公共平台上进行封闭原型和开放迭代测试的混合来解决这些复杂的创意和技术问题。我们希望确保成功的经验可以转化为可行的计划，为我们的用户和整个媒体行业提供价值和利益。我们参与2023年爱丁堡大学和贝叶斯中心人工智能加速器计划，得到Innovate UK投资者合作伙伴Equity Gap和技术开发合作伙伴Activate Studios的支持，将有助于确保实现我们雄心勃勃的目标。最终，我们相信，像所有技术一样，人工智能可以也应该被用于做好事。我们对创意产业需求的高度关注，以及为多元化社区发声的强烈使命，将指导我们的研究朝着这一目标迈进。

Launched in 2021 with the aid of Innovate UK grant funding, My SMASH Media is a unique data-driven content and talent marketplace that connects creators with commissioners, financiers and other decision-makers. Our mission is to enable content creators, especially those who may lack experience and be from diverse, under-represented communities, to make their voices heard and their creations come to life. SMASH now has over two thousand film and TV creators active on the platform and we expect to be branching into the games, podcasts and other media categories through 2024\. However, the rapid advance of AI technology has created both challenges and opportunities for the creative industries. For the SMASH community of creators, one question looms large - will AI take over jobs and destroy the creative process, or will it enable new opportunities and prove to be an invaluable assistant? For our decision-makers, they wonder how data-driven algorithms can possibly help with their complex, inexact art? As an established innovation leader in the mediatech landscape (winner of Innovation Award at 2023 Cannes Film Festival), we believe that My SMASH Media is well-placed to investigate these critical questions. With the support of this Innovate UK scheme, SMASH will establish a feasibility programme to determine: (i) whether AI can more effectively match projects and creators with decision-makers; (ii) whether AI can assist creators to complete more projects with better chances of commercial success, and; (iii) whether AI can enable decision-makers to develop more productive searches for new talent and IP. Our feasibility study will tackle these complex creative and technical questions through a mixture of closed prototyping and open iterative testing on our public platform. We wish to ensure that successful learnings can be channelled into an actionable plan so as to provide value and benefit for our users, and the media industry as a whole. Our participation in the 2023 University of Edinburgh & Bayes Centre AI Accelerator Programme, backing from Innovate UK Investor Partner Equity Gap, and technical development partners Activate Studios will all help ensure delivery of our ambitious goals. Ultimately, we believe that AI, like all technology, can and should be used for good. Our laser focus on the needs of the creative industries, and strong mission to give voice to diverse communities, will guide our study towards this goal.