AI ideation for creative businesses

创意企业的人工智能创意

• 批准号: 10078276
• 金额: $ 6.16万
• 依托单位: SENSEFUL AI LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10078276
• 关键词: AI; ideation; creative; businesses

UK's creative industries are undergoing a period of significant disruption.Senseful AI are partnering with Wilderness to create an AI-driven collaborative ideation and concept generation platform which will enable creative businesses to meet the challenges of fast-paced technology growth.The platform will take advantage of the cognitive linguistic AI model developed by Senseful AI.The creative sector faces twin challenges of hybrid working and a fast-moving technology landscape. The content-creation capabilities of generative AI large language models pose an increasing challenge to competitive strategy.Research shows an AI-driven collaborative ideation platform will enhance competitiveness and productivity.This platform will disrupt current products in the general concepting space by adding data-driven smart decision-making into early-stage creative thinking. This will drive productivity and increase competitiveness through enhanced innovation. It will also support regional businesses by enabling smarter collaboration.This study supports the UK government's drive to support research and innovation within creative industries, which form a significant portion of the UK economy.The creative sector is a net exporter. It employs over 2 million people in the UK and contributes over £100 billion to the UK economy.This feasibility study, supported by Innovate UK's BridgeAI programme, is one such example of the importance the government places on advancing the technological standing of businesses in the UK. BridgeAI's mission is to help businesses in high growth potential sectors such as the creative sector harness the power of AI and unlock their full potential.Senseful AI is a spin out supported by the University of Exeter. The business has won research-council and venture-capital support for its innovative approach to AI. The founder, Dr William Short, is an expert in linguistics and computational language modelling. He has developed a cognitive linguistic modelling engine as part of university-supported research, which is the foundation of the AI platforms being developed.Senseful AI's COO, Margaret Manning, OBE is an award-winning entrepreneur with 25+ years international experience within the creative and technology sectors. She has successfully founded and exited three digital technology businesses.Our project collaborator, Wilderness Agency, founded in 2015, is one of the fastest growing agencies in Europe. They provide content creation and social content expertise to some of the world's biggest entertainment and consumer brands and are an ideal research partner for an AI-driven ideation platform.

英国的创意产业正在经历一个重大的颠覆时期。Senseful AI与Wilderness合作创建一个AI驱动的协作思维和概念生成平台，该平台将使创意企业能够应对快节奏技术增长的挑战。该平台将利用Senseful AI开发的认知语言AI模型。创意行业面临混合工作和快速发展的双重挑战。移动技术领域。生成式人工智能大语言模型的内容创建能力对竞争战略提出了越来越大的挑战。研究表明，人工智能驱动的协作思维平台将提高竞争力和生产力。该平台将通过将数据驱动的智能决策添加到早期的创造性思维中，从而颠覆现有产品的总体概念空间。这将通过加强创新来提高生产力和竞争力。它还将通过实现更智能的合作来支持区域企业。这项研究支持英国政府推动支持创意产业的研究和创新，创意产业构成英国经济的重要组成部分。它在英国雇佣了超过200万人，为英国经济贡献了超过1000亿英镑。这项由Innovate UK的BridgeAI计划支持的可行性研究就是政府重视提升英国企业技术地位的一个例子。BridgeAI的使命是帮助创意行业等高增长潜力行业的企业利用人工智能的力量并释放其全部潜力。Senseful AI是由埃克塞特大学支持的一个分支。该公司因其创新的人工智能方法赢得了研究委员会和风险投资的支持。创始人William Short博士是语言学和计算语言建模方面的专家。作为大学支持的研究的一部分，他开发了一个认知语言建模引擎，这是正在开发的人工智能平台的基础。Senseful AI的首席运营官Margaret Manning，OBE是一位屡获殊荣的企业家，在创意和技术领域拥有25年以上的国际经验。她成功创立并退出了三家数字技术公司。我们的项目合作伙伴Wilderness Agency成立于2015年，是欧洲发展最快的机构之一。他们为全球一些最大的娱乐和消费品牌提供内容创作和社交内容专业知识，是人工智能驱动的创意平台的理想研究合作伙伴。