Rapid Development Platform for Rich, Location-based Services with WOMAD Festival Use Case

Lifejak通过为全球音乐舞蹈节WOMAD开发示范网络和移动应用程序，展示了第一个用于为所有利益相关者(组织者、参与者和供应商)快速开发基于位置的活动服务的云平台。这款由Blispa开发的移动节日应用程序将把简单的节日节目指南转变为一个吸引人的门户，可以进入由地点和背景引发的新的参与性活动。它将增加用户的参与度，并建立在形成的关系和社区的基础上，以触发更持久和有意义的互动，鼓励人们参加未来的活动。它将结合Lifejak平台提供的服务、WOMAD的创意和实践经验以及Blispa的Beacon技能。该项目将在规模上无缝集成GPS和Beacon技术，解决具有挑战性的室外临时环境的部署和操作问题。通过基于位置的游戏化活动与用户进行互动，将提供丰富的众包内容来源。位置数据将有助于人群和活动管理，活动期间和活动后现场零售效率，并为乐队、推广者和活动组织者提供长期价值。该项目将创建一个适用于各种环境的平台，包括音乐节、乡村表演、赛艇会、其他户外活动、大型室内活动以及更广泛的大型教育、旅游和公共活动。

Lifejak demonstrates the first cloud platform for rapid development of location-based event services for all stakeholders - organisers, attendees and suppliers - by developing an exemplar web and mobile app for WOMAD, the global festival of music and dance. The mobile festival app, developed by Blispa, will transform the simple festival programme guide into an engaging gateway to new, participatory activities triggered by location and context. It will increase user engagement and build on the relationships and communities formed to trigger longer lasting and meaningful interactions encouraging attendance at future events. It will bring together the services offered by the Lifejak platform, the WOMAD creative and practical experience, and Blispa's Beacon skills. The project will seamlessly integrate GPS and Beacon technology at scale, addressing the deployment and operational issues of a challenging outdoor, temporary environment. Interactions with users through location-based gamified events will provide a rich source of crowd sourced content. Location data will assist in crowd and event management, site retail efficiencies during and after events and provide longer term value to bands, promoters and event organisers. The project will create a platform applicable across a wide range of settings including music festivals, country shows, regattas, other outdoor events, large scale indoor events, and broader large scale education, tourism and public events.