UPBEAT: User-centred Pro-active Behavioural Economics Acting on Travel

我们对机动化道路运输的过度依赖给社会带来了巨大的经济成本，例如拥堵、污染、缺乏身体活动以及由此导致的健康不良。乐观是一款应用程序，旨在结合个性化的出行感知、开放的城市交通数据集和行为科学，向通勤者提供以用户为中心的反馈，帮助消除出行选择的摩擦，并了解通勤者如何获得更好的出行方式。我们的主要目标是：-1.帮助用户改变出行选择，从社会低效的出行方式(如一次性汽车出行)转变为更能为社会接受的出行方式。这些变化将反过来导致空气质量、健康、个人财务、福祉、污染以及对道路和停车等交通服务的需求2的改善。理解推动和激励在改变出行行为方面的力量。3.构建一种商业上可行且可复制的产品，消除旅行选择的摩擦成本，这些成本几乎可以转移到任何组织。

Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: -1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.