UPBEAT: User-centred Pro-active Behavioural Economics Acting on Travel

乐观：以用户为中心的主动行为经济学作用于旅行

• 批准号: 102410
• 金额: $ 55.93万
• 依托单位: THE BEHAVIOURALIST
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2015
• 资助国家: 英国
• 起止时间: 2015 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=102410
• 关键词: UPBEAT; User; centred; Pro; active

Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: -1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.

我们对机动化道路运输的过度依赖给社会带来了巨大的经济成本，例如拥堵、污染和身体活动不足以及由此导致的健康状况不佳。UPBEAT是一款旨在将联合收割机个性化出行感知，开放城市交通数据集和行为科学，为用户提供向通勤者提供集中的反馈，以帮助消除出行选择的摩擦，并了解通勤者如何获得更好的出行方式。我们的主要目标是：1。帮助用户改变出行选择，从社会效率低下的出行方式（即一次性使用的汽车旅行）转变为社会更可接受的方式。这些变化反过来又会导致空气质量、健康、个人财务、福祉、污染以及对道路和停车场等交通服务的需求的改善2。了解推动和激励在改变旅行行为方面的力量。3.构建一个商业上可行的和可复制的产品，消除旅行选择的摩擦成本，这可以转移到几乎任何组织。