UPBEAT: User-centred Pro-active Behavioural Economics Acting on Travel

我们对机动道路运输的过度依赖给社会带来了巨大的经济代价，例如拥堵、污染、缺乏运动以及由此造成的健康不良。“乐观”是一款结合个性化出行感知、开放城市交通数据集和行为科学的应用，旨在向通勤者提供以用户为中心的反馈，帮助他们消除出行选择的摩擦，并了解通勤者如何获得更好的出行方式。我们的主要目标是：-1。帮助用户改变出行选择，从社会效率低下的出行方式（即单一用途的汽车旅行）到更容易被社会接受的方式。这些变化将反过来改善空气质量、健康、个人财务、福祉、污染以及对道路和停车等交通服务的需求。了解推动和激励在改变旅行行为方面的作用。3. 构建一个商业上可行和可复制的产品，消除旅行选择的摩擦成本，这可以转移到几乎任何组织。

Our excessive dependence on motorised road transport imposes significant economic costs on society, such as congestion, pollution and physical inactivity and the ill health caused by it. UPBEAT is an app designed to combine personalised travel sensing, open city transport datasets and behavioural science to deliver user-centred feedback to commuters to help remove the friction of travel choice and to understand how commuters can access better modes of travel. Our key objectives are to: -1. Help users to change travel choices from socially inefficient modes of travel (i.e. single use car journeys) to more socially acceptable methods. Such changes will in turn lead to improvements in air quality, health, personal finance, well-being, pollution and demands upon traffic services such as roads and parking2. Understand the power of nudges and incentives in changing travel behaviour. 3. Construct a commercially viable and replicable product that removes the friction costs for travel options, which can be transferable to virtually any organisation.