SFX Synthesis Service

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Sound effect (SFX) synthesis has the potential to revolutionise the sound design process for cross-platformproduction of film, TV and game content. By integrating such technologies with intuitive cloud mediaproduction tools developed by the lead partner, RPPtv, we can deliver a novel, cloud-based SFX synthesisservice. We will exploit the outputs of a highly successful Innovate UK Technology Inspired ICT Feasibility Study,and groundbreaking research from Queen Mary University of London’s audio engineering team in order todeploy a small number of lightweight sound synthesis models on the cloud, thus removing the need for largesound sample libraries and the associated issues with their use in the production process. A prototype servicewill be validated in audio post-production communities with Angell Sound studios, and evaluated by Sonorize,film sound effects specialists, Dirty Dog Audio sound design for TV, CGI and film and Gareth Llewelyn Sound forimmersive, object-based and 3D audio. Outputs include the cross platform prototype cloud service and fullmarket analysis, business models and road map to launch a commercial service.