Newton Fund - CLEPSYDRA - a behavioural customer engagement solution for the Brazilian water challenge

管理供水是巴西面临的最大挑战之一。人们普遍认为，鼓励消费者在用水方面采取更可持续的行为对这个全国性的问题做出了重要贡献，同时也解决了水的可负担性和消费者违约等关键问题。由于公用事业公司仍然依赖大量张贴/发送的无针对性信件来教育消费者，Advizzo Ltd(英国)和Sinapsis Energia(巴西)寻求通过开发针对巴西公用事业市场的基于云的新型消费者参与解决方案来满足这一未得到满足的市场需求。该方法结合了大数据、行为科学和机器学习的概念，以产生可操作的见解，以预测不良用水、拖欠供水和管道堵塞等问题将在哪里发生，进而为消费者制作定制的干预材料，寻求鼓励新的可持续行为。该项目旨在降低供水的负债率和欺诈率。这促进了联合国可持续发展目标6(“确保为所有人提供和可持续地管理水卫生设施”)。降低客户使用行为技术进行欺诈的比率，不仅使供应商能够将更多资金投资于更清洁的水和卫生设施，还确保客户通过安全和卫生的方式与污水处理系统保持联系。

Managing water supply is one Brazil’s greatest challenges. Encouraging more sustainable behaviours amongst consumers around water use is widely recognised as making a critical contribution to this country wide issue, whilst at the same addressing key problems such as water affordability and consumer delinquency. With Utility companies still relying on untargeted letters posted/e-mailed in high volume to educate consumers, it is thisunmet market need that Advizzo Ltd (UK) & Sinapsis Energia (Brazil) seek to address through the development of a novel cloud based consumer engagement solution aimed at the Brazilian Utility market. The approach combines the concepts of Big Data, behavioural science and machine learning to produce actionable insights to predict where issues such as poor water practice, delinquency and pipe blockages will occur and in turn produce tailored intervention material for consumers which seek to encourage new sustainable behaviours.This project aims to reduce reduce the rates of debt and fraud of the water supply. This promotes UN Sustainable Development Goal 6 (“Ensure availability and sustainable management of water sanitation for all”). Reducing the rates at which customers commit fraud using behavioural techniques not only enables more money to be invested by the suppliers into cleaner water and sanitation, it also ensures that customers stay connected through safe and sanitary means that also connects to the sewage systems.