Regulating Food Labels: The Case of Free Range Food Products in Australia

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The food label has become an important site of contestation and controversy with respect to a range of health, safety, environmental and ethical issues across the food system. This project aims to examine the regulation of food labelling in Australia through a focus on free range labelled eggs and animal products. It aims to shed light on the dynamics of how a network of food producers, retailers, private certification organisations and regulatory agencies are responding to changing demands for ethical and quality foods. The project is expected to develop new strategies for a more effective, legitimate and stakeholder-inclusive approach to regulating food labels.