iShop: enabling citizens to explore high streets using their most efficient transport mode

“这个项目将从根本上改善商店定位页面，这些页面会导致大量低效的前往当地零售商、餐馆和娱乐场所的旅程。每一秒钟，b谷歌上就有2万次本地信息搜索——占所有网络搜索的三分之一以上。大多数人会去“实体店”的商店定位页面；76%的人会在24小时内前往相关商店；28%导致购买（www.thinkwithgoogle.com）。不起眼的商店定位器页面是网络上流量最大的页面之一，通常来自专业的商店定位器供应商，如Bridge， Yext, Storemapper， Bullseye等。然而，几乎所有的商店定位器页面都是根据距离返回结果的（这家商店是5.2英里，那家是6.4英里，等等），这是一种非常低效的旅行计划方式。城市地区居住着世界上50%以上的人口，经常受到交通拥堵、污染和停车位稀缺的困扰。公共交通、步行和骑自行车往往更快、更便宜、更健康。iGeolise已经建立了TravelTime平台，根据用户选择的旅行时间和交通方式对地点进行排名和排序。这个项目将使我们能够改变TravelTime平台返回结果的方式，因此；它与现有的专业商店定位器提供商无缝集成，因此用户可以根据可用的旅行时间和交通方式找到场所。通过这种方式部署，TravelTime可以迅速为许多零售商所用。每天在家\。TravelTime平台还将为我们自己的商店定位页面提供支持，任何零售商都可以快速轻松地将其添加到自己的网站或移动网站上（在30分钟内，不需要太多的技术知识）。“大愿景”是从根本上改善世界上每个“实体”组织的网络和移动网站上最常用但效率低下的页面之一，从而使本地旅行更有效率。为了表明公共交通是比开车更好的选择。将几个目的地（例如，多个商店，然后是咖啡馆）安排成一条有效的路线。显示方便几个人见面的地点（如餐馆），以及他们到达和返回的路线。在人的层面上，我们的愿景是让药店的定位器能够回答一个孩子生病的妈妈的问题，‘我没有车，我可以在关门前找到哪家药店，是乘坐公共交通还是步行？’”

"This project is to radically improve the store locator pages that generate a vast number of inefficient journeys to local retailers, restaurants and entertainment venues.Every single second, there are 20,000 searches on Google for local information - it's over 1/3rd of all web searches. Most go to the store locator pages of 'bricks and mortar' venues; 76% result in a journey to a related store within 24 hours; 28% result in a purchase (www.thinkwithgoogle.com). The humble store locator page is one of the most trafficked pages on the web, and generally sourced from specialist store locator suppliers such as Bridge, Yext, Storemapper, Bullseye et al.However, nearly all store locator pages return results by distance (this store is 5.2 miles away, that one is 6.4 miles, etc), which is a highly inefficient way to plan a journey. Urban areas are home to 50%+ of the world's population and frequently plagued by congestion, pollution and scarce parking availability. Public transport, walking and cycling are often much faster, cheaper, healthier alternatives.iGeolise have built the TravelTime platform to rank and sort locations by the travel time and transport mode of the user's choice. This project will enable us to change how the TravelTime platform returns results, so that;1\. it seamlessly integrates with existing specialist store locator providers so users can find venues by their available traveltime and transport mode. Deployed this way, TravelTime can quickly become available to many retailers. And2\. the TravelTime platform will also power our own store locator page that any retailer can quickly and easily add to their web or mobile site (within 30 minutes, without great technical knowledge).The 'big vision' is to radically improve one of the most used yet inefficient pages on the web and mobile sites of every 'bricks and mortar' organisation in the world, and as a result to make local travel more efficient. To show where public transport is a better option than driving. To schedule several destinations (e.g. multiple shops, then a cafe) into an efficient route. To show locations (e.g. restaurants) convenient for several people to meet up - with their routes there and back.On a human level, the vision is to enable a chemist's store locator to answer this question for a mum whose child is ill, 'I don't have a car, which chemist can I reach before they close, using public transport and walking'?"