Electric radiators that people actually want to buy.

"Castrads在我们位于曼彻斯特的工厂生产铸铁散热器，并通过我们在伦敦和纽约的商店销售。我们对电散热器很感兴趣，因为220万英国家庭依赖电供暖。此外，我们都有责任减少碳排放。家庭供暖是英国最大的能源使用，主要由化石燃料驱动。但是，可再生能源正在蓬勃发展，因此电散热器将成为未来供暖组合的重要组成部分。将我们的散热器转换为电散热器的技术已经存在了很长一段时间。然而，它的销售不佳，客户满意度低。我们计划使用以人为本的设计，探索将铸铁散热器转换为电动散热器的新选择。我们的目标是创造令客户满意的电散热器。"

"Castrads manufactures cast iron radiators from our factory in Manchester and sells them through our shops in London and New York.Electric radiators are interesting to us because 2.2 million UK homes rely on electric heating.In addition, we all have a duty to reduce our carbon emissions. Home heating is the biggest use of energy here in the UK, and is mainly powered by fossil fuels. But, renewable electricity sources are booming, so electric radiators will be an important part of the heating mix in the future.The technology to convert one of our radiators into an electric radiator has existed for a long time. However it sells poorly and has a low customer satisfaction rate.We plan to use Human Centred Design to explore new options for converting cast iron radiators to electric radiators. Our aim is to create electric radiators that delight our customers."