Fashioning Fiji: Investigating Creative Industries in a Developing Context

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Governments, NGOs and other entities have turned their attention to the creative industries as an alternative space for national economic development. This project focuses upon the development and growth of the Fijian fashion industry across national (Suva), regional (Sydney and Auckland) and global (London) sites. It explores this growth in relation to three key factors: the integration of technology in the processes of design and production; the use of digital and social media to build and expand markets; and capacity building for fashion entrepreneurs. Using digital ethnography and anthropological approaches, this study analyses how creative industries can be supported and sustained in developing contexts.