MyTyreManager Internationalisation

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The purpose of this project is to spend time in overseas markets to validate the needs of global customersfor our novel MyTyreManager™ (MTM) product; to build international networks; and to determine thenature of future collaborations and follow-on work. We'll visit sector players in UK, Europe, US, Canadaand USA. MTM is a multi-patented sensing and imaging technology enabling machines instead of people tomake complex decisions about tyre and wheel condition(s) using a SmartPhone. MTM was built thanks toa combination of previously successful IUK innovation grants and company investment in 2013, 2014 and2015. Since then we’ve broadened our technology to include a range of other Software, Hardware andConnected Vehicle options. Today MTM produces big data based on tyres, their users, and associatedvehicle characteristics. It enables 2-way exchange between user and stakeholders, generating data, storedin a cloud-based MTM ‘attribute engine’, from which inferences can be taken on a host of engineering,quality, asset management and risk / safety related matters - targeting a US$138bn segment.