Persuading tourists to use fewer natural resources when on holidays

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This project aims to bring sustainable reductions in resource use to mainstream tourism, one of the world’s largest, most resource-intensive sectors. The project challenges the view that pro-environmental attitudes are a pre-requisite for pro-environmental behaviours, and in doing so promotes redesigning social practices in accommodation to achieve greater sustainability outcomes. Using an experimental design, this project will provide empirical evidence on the efficacy of combining smart technology and interpersonal communication into a smart-service intervention to change guest resource use. The desired outcomes will be less resource consumption, greater guest satisfaction, and an evidence-based approach to a greener mainstream economy.