Persuading tourists to use fewer natural resources when on holidays

该项目旨在为世界上最大、资源最密集的部门之一的主流旅游业带来可持续的资源使用减少。该项目挑战了以下观点，即亲环境态度是亲环境行为的先决条件，并通过这样做促进重新设计住宿方面的社会做法，以实现更大的可持续性成果。使用实验设计，该项目将提供经验证据，证明将智能技术和人际沟通结合到智能服务干预中以改变客户资源使用的有效性。期望的结果将是更少的资源消耗，更大的客户满意度，以及以循证的方式实现更绿色的主流经济。

This project aims to bring sustainable reductions in resource use to mainstream tourism, one of the world’s largest, most resource-intensive sectors. The project challenges the view that pro-environmental attitudes are a pre-requisite for pro-environmental behaviours, and in doing so promotes redesigning social practices in accommodation to achieve greater sustainability outcomes. Using an experimental design, this project will provide empirical evidence on the efficacy of combining smart technology and interpersonal communication into a smart-service intervention to change guest resource use. The desired outcomes will be less resource consumption, greater guest satisfaction, and an evidence-based approach to a greener mainstream economy.