Pluvo: Air-Filtration through Outdoor Advertising (PAFOA)

空气污染已成为全球健康危害，世界卫生组织将其列为最大的单一环境健康风险，2014年造成370万人死亡(世卫组织，2014年)。英国每年有4万人过早死亡，伦敦每年有9000人过早死亡(GLA，2017)，伦敦人的平均寿命减少了17个月。2018年伦敦环境战略表明，伦敦20%的小学位于违反法定空气质量限制的地区。伦敦没有达到世界卫生组织关于颗粒物污染的规定，也没有达到一氧化二氮的法定限制(将于2010年实现，但将推迟到2025/30年)。总体而言，与人口增加、交通使用和经济现代化相关的因素严重耗尽了空气质量，因此，由于有效性的限制，补救措施很难实施，而且没有单一的问题所有者。作为回应，Pluvo开发了一种尖端的空气过滤解决方案，并结合独特的商业模式，在解决空气质量问题方面克服了“公地悲剧”。该项目将使Pluvo能够进行商业试验，验证该装置的性能，并促进完成技术/商业开发。

Air pollution has become a global health hazard, with the WHO classifying it as the largest single environmental health risk, having caused 3.7m deaths in 2014 (WHO, 2014). It contributes to 40,000 premature deaths across the UK and 9,000 premature deaths in London per annum (GLA, 2017), with the average Londoner's life being reduced by 17 months. The London Environmental Strategy 2018 indicates that 20% of primary schools in London are located in areas that breach legal air quality limits. London falls short of WHO regulations for particulate pollution and has failed to meet legal limits for nitrous oxides (to be achieved in 2010 but will be delayed until 2025/30). Overall, factors associated with increased population, transport-use and modernisation of the economy have drastically depleted air quality, whereby remediation measures are difficult to implement due to limitations in effectiveness and the 'tragedy of the commons', whereby there is no single problem owner.In response, Pluvo has developed a cutting-edge air filtration solution, paired with unique business model that overcomes the 'tragedy of the commons' in addressing air quality. This project will allow Pluvo to implement commercial trials, validating the performance of the unit and facilitating completion of technology/commercial development.