SPARK (Scaling business through Prospect identification using Ai and Realtime market Knowledge)

SPARK（使用人工智能和实时市场知识通过潜在客户识别来扩展业务）

• 批准号: 51132
• 金额: $ 35.11万
• 依托单位: PELUCID LIMITED
• 依托单位国家: 英国
• 项目类别: Study
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=51132
• 关键词: SPARK; Scaling; business; through; Prospect

**Project Vision** - To scale nationally and internationally SMEs and large businesses must identify and market their products and services to new customers ("prospects"). However, understanding unknown prospects in any region is expensive, inefficient and risky (especially considering COVID-19). Processes (identifying prospects, understanding prospect value, targeting, marketing and understanding internal knowledge) are complex and challenging, even for large enterprises and especially for SMEs, resulting in just 9.8% UK SMEs exporting (FSB, 2018).Artificial Intelligence (AI) and Machine Learning (ML) have the potential to revolutionise the process of scaling businesses to new markets and export.With Innovate UK support, Growth Intelligence has developed a platform allowing UK businesses to identify any UK-registered company that is likely to buy their product/service. To expand internationally, SPARK must radically innovate the platform with advanced AI/ML to predict both SMEs' and large enterprises' most suitable worldwide prospects and marketing channels for maximum return-on-investment (RoI).**Key Objectives -** Industrial Research to develop and validate a platform that SMEs and large enterprises can use to quickly and accurately identify and target prospects.

**项目愿景** -为了在国内和国际上扩大规模，中小企业和大型企业必须识别并向新客户（“潜在客户”）推销其产品和服务。然而，了解任何地区的未知前景都是昂贵、低效和有风险的（特别是考虑到COVID-19）。流程（识别前景，理解前景价值，目标定位，营销和理解内部知识）是复杂和具有挑战性的，即使是大型企业，特别是中小企业，导致只有9.8%的英国中小企业出口（FSB, 2018）。人工智能（AI）和机器学习（ML）有可能彻底改变将业务扩展到新市场和出口的过程。在Innovate UK的支持下，Growth Intelligence开发了一个平台，允许英国企业识别任何可能购买其产品/服务的英国注册公司。为了向国际扩张，SPARK必须用先进的AI/ML从根本上创新平台，以预测中小企业和大型企业最适合的全球前景和营销渠道，以实现最大的投资回报率（RoI）。**主要目标-**产业研究开发和验证一个平台，中小企业和大型企业可以使用它来快速准确地识别和定位潜在客户。