Museum Explorer: AI Wayfinding Companion

博物馆探索者：AI 寻路伴侣

• 批准号: 53005
• 金额: $ 34.41万
• 依托单位: SMARTIFY CIC
• 依托单位国家: 英国
• 项目类别: Study
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=53005
• 关键词: Museum; Explorer; AI; Wayfinding; Companion

As museums begin to reopen post-COVID 19, new innovations will come into place to enable safe visits for museum staff and audiences alike. In addition, traditional museum challenges, such as the simple act of finding your way around, still stand. Whilst wayfinding initially seems a simple obstacle in comparison to social distancing and museum's potentially facing an 80% drop in visitor numbers, these hurdles actually come hand in hand.Effective wayfinding helps prevent overcrowding, provides greater accessibility through step-free routes and most importantly, delivers enriching experiences where visitors can easily find works that interest them. All of these moments reinforce the economic resilience of publicly funded museums through the increased likelihood of a visitor recommending a museum and spending more money in the cafe and shop which are key income sources.Current options for museum wayfinding are not only a potential health hazard; with rented devices and stacks of paper maps potential bacteria spreaders, but fall way behind innovations in other sectors. Only a small proportion of 23-38 year olds use physical maps with apps like Citymapper becoming the default route finding option for many; and a third of museum visitors reporting inaccessibility in confusing museum buildings (MuseumNext). Existing software solutions for museum wayfinding are time-consuming and expensive to develop and maintain. And on top of this, no existing museum wayfinding tools are personalised to visitor interests. By 2021, 75% of commercial apps will incorporate AI and over 50% of consumers will interact with AI (Information Age) - museums are already behind expected functionality.CCD and Smartify have come together to produce the world's first Artificial Intelligence assisted wayfinding tool for museums - 'Museum Explorer' which combines navigational and creative content. Museum Explorer will have a front-end navigation experience within the Smartify app and a corresponding management platform for staff to review analytics; visualise journeys; manage content and send push notifications. Personalised wayfinding will offer audiences an easy way to explore a museum, view busy hotspots to avoid, and immerse themselves in the cultural experience.For museums personalised wayfinding offers an opportunity to collect important data on visitor habits and increase visitor confidence in returning to museums in a post-COVID 19 world. It will also convert casual visitors to spend in the shop, cafe and as members.

随着博物馆在COVID 19后开始重新开放，新的创新将到位，以确保博物馆工作人员和观众的安全参观。此外，传统的博物馆挑战，如寻找你的路的简单行为，仍然存在。虽然寻路最初似乎是一个简单的障碍相比，社会距离和博物馆的潜在面临的80%的游客人数下降，这些障碍实际上是携手并进。有效的寻路有助于防止过度拥挤，提供更大的无障碍通过无台阶路线，最重要的是，提供丰富的体验，游客可以很容易地找到他们感兴趣的作品。所有这些时刻都加强了公共资助博物馆的经济弹性，因为游客推荐博物馆的可能性增加，并在咖啡馆和商店花更多的钱，这是主要的收入来源。目前的博物馆寻路选择不仅是潜在的健康危害;租用的设备和成堆的纸质地图可能是细菌传播者，而且远远落后于其他领域的创新。只有一小部分23-38奥尔兹使用物理地图，像Citymapper这样的应用程序成为许多人的默认路线查找选项;三分之一的博物馆游客报告在混乱的博物馆建筑中无法进入。现有的博物馆寻路软件解决方案开发和维护起来既耗时又昂贵。最重要的是，现有的博物馆寻路工具都没有针对游客的兴趣进行个性化。到2021年，75%的商业应用程序将包含人工智能，超过50%的消费者将与人工智能互动（信息时代）-博物馆已经落后于预期的功能。CCD和Smarttify合作开发了世界上第一个人工智能辅助博物馆寻路工具-“博物馆探索者”，它结合了导航和创意内容。博物馆浏览器将在Smarttify应用程序中提供前端导航体验，并为员工提供相应的管理平台，以查看分析;可视化旅程;管理内容并发送推送通知。个性化寻路将为观众提供一种简单的方式来探索博物馆、查看要避开的忙碌热点并沉浸在文化体验中。对于博物馆来说，个性化寻路提供了一个收集有关游客习惯的重要数据的机会，并增加了游客在后COVID 19世界返回博物馆的信心。它还将转换休闲游客在商店，咖啡馆和会员消费。