Museum Explorer: AI Wayfinding Companion

随着博物馆在19后开始重新开放，新的创新将到位，使博物馆工作人员和观众都能安全参观。此外，传统的博物馆挑战，比如认路的简单行为，仍然存在。虽然与社交距离和博物馆可能面临的80%参观人数相比，认路最初似乎是一个简单的障碍，但这些障碍实际上是齐头并进的。有效的认路有助于防止过度拥挤，通过无步骤路线提供更方便的访问，最重要的是，提供丰富的体验，参观者可以很容易地找到他们感兴趣的作品。所有这些时刻都增强了公共资助博物馆的经济韧性，因为参观者推荐博物馆的可能性增加，在咖啡馆和商店消费的可能性增加，而咖啡馆和商店是关键的收入来源。目前博物馆的路线选择不仅对健康构成潜在危害；租用的设备和成堆的纸质地图可能会传播细菌，但远远落后于其他部门的创新。只有一小部分23-38岁的人使用实体地图，像Citymapper这样的应用程序成为许多人的默认路线查找选项；三分之一的博物馆参观者报告说，在令人困惑的博物馆建筑(MuseumNext)中无法进入。现有的博物馆寻路软件解决方案开发和维护既耗时又昂贵。最重要的是，现有的博物馆找路工具都不是针对参观者的兴趣而个性化的。到2021年，75%的商业应用程序将融入人工智能，超过50%的消费者将与人工智能(信息时代)互动-博物馆已经落后于预期的功能。CCD和Smartify联手为博物馆生产了世界上第一个人工智能辅助找路工具--集导航和创意内容于一体的博物馆资源管理器。博物馆资源管理器将在Smartify应用程序和相应的管理平台内提供前端导航体验，供工作人员审查分析、可视化行程、管理内容和发送推送通知。个性化的寻路将为观众提供一种简单的方式来探索博物馆，查看要避开的繁忙热点，并沉浸在文化体验中。对于博物馆来说，个性化的寻路提供了一个机会来收集关于游客习惯的重要数据，并增加游客在后新冠病毒19时代重返博物馆的信心。它还将把临时游客转化为在商店、咖啡馆和作为会员消费。

As museums begin to reopen post-COVID 19, new innovations will come into place to enable safe visits for museum staff and audiences alike. In addition, traditional museum challenges, such as the simple act of finding your way around, still stand. Whilst wayfinding initially seems a simple obstacle in comparison to social distancing and museum's potentially facing an 80% drop in visitor numbers, these hurdles actually come hand in hand.Effective wayfinding helps prevent overcrowding, provides greater accessibility through step-free routes and most importantly, delivers enriching experiences where visitors can easily find works that interest them. All of these moments reinforce the economic resilience of publicly funded museums through the increased likelihood of a visitor recommending a museum and spending more money in the cafe and shop which are key income sources.Current options for museum wayfinding are not only a potential health hazard; with rented devices and stacks of paper maps potential bacteria spreaders, but fall way behind innovations in other sectors. Only a small proportion of 23-38 year olds use physical maps with apps like Citymapper becoming the default route finding option for many; and a third of museum visitors reporting inaccessibility in confusing museum buildings (MuseumNext). Existing software solutions for museum wayfinding are time-consuming and expensive to develop and maintain. And on top of this, no existing museum wayfinding tools are personalised to visitor interests. By 2021, 75% of commercial apps will incorporate AI and over 50% of consumers will interact with AI (Information Age) - museums are already behind expected functionality.CCD and Smartify have come together to produce the world's first Artificial Intelligence assisted wayfinding tool for museums - 'Museum Explorer' which combines navigational and creative content. Museum Explorer will have a front-end navigation experience within the Smartify app and a corresponding management platform for staff to review analytics; visualise journeys; manage content and send push notifications. Personalised wayfinding will offer audiences an easy way to explore a museum, view busy hotspots to avoid, and immerse themselves in the cultural experience.For museums personalised wayfinding offers an opportunity to collect important data on visitor habits and increase visitor confidence in returning to museums in a post-COVID 19 world. It will also convert casual visitors to spend in the shop, cafe and as members.