Museum Explorer: AI Wayfinding Companion

随着博物馆在2019冠状病毒病后开始重新开放，新的创新将到位，使博物馆工作人员和观众都能安全参观。此外，传统的博物馆挑战，比如找路的简单行为，仍然存在。虽然与社交距离和博物馆可能面临的80%的游客数量下降相比，寻路最初似乎是一个简单的障碍，但这些障碍实际上是齐头并进的。有效的寻路有助于防止过度拥挤，通过无台阶路线提供更大的可达性，最重要的是，提供丰富的体验，让游客可以轻松找到他们感兴趣的作品。所有这些时刻都加强了公共资助博物馆的经济弹性，因为游客更有可能推荐博物馆，并在咖啡馆和商店花更多的钱，这是主要的收入来源。目前的博物馆寻路方案不仅有潜在的健康危害；有了租用的设备和成堆的纸质地图，潜在的细菌传播者，但在其他领域的创新远远落后。在23-38岁的人群中，只有一小部分人使用实体地图，像Citymapper这样的应用程序成为许多人的默认寻路选择；三分之一的博物馆游客表示，在令人困惑的博物馆建筑中无法进入（MuseumNext）。现有的博物馆寻路软件解决方案的开发和维护既耗时又昂贵。最重要的是，没有现有的博物馆寻路工具是根据游客的兴趣定制的。到2021年，75%的商业应用将融入人工智能，超过50%的消费者将与人工智能（信息时代）互动——博物馆的功能已经落后于预期。CCD和Smartify联合推出了世界上第一个人工智能辅助的博物馆寻路工具——“博物馆探索者”，它结合了导航和创意内容。博物馆探索者将在Smartify应用程序中拥有前端导航体验，并为员工提供相应的管理平台，以查看分析结果；想象之旅;管理内容和发送推送通知。个性化寻路将为观众提供一种简单的方式来探索博物馆，查看繁忙的热点，避开，并沉浸在文化体验中。对于博物馆来说，个性化寻路提供了一个机会，可以收集有关游客习惯的重要数据，并增强游客在后covid - 19时代重返博物馆的信心。它还将把普通游客转化为在商店、咖啡馆消费和成为会员。

As museums begin to reopen post-COVID 19, new innovations will come into place to enable safe visits for museum staff and audiences alike. In addition, traditional museum challenges, such as the simple act of finding your way around, still stand. Whilst wayfinding initially seems a simple obstacle in comparison to social distancing and museum's potentially facing an 80% drop in visitor numbers, these hurdles actually come hand in hand.Effective wayfinding helps prevent overcrowding, provides greater accessibility through step-free routes and most importantly, delivers enriching experiences where visitors can easily find works that interest them. All of these moments reinforce the economic resilience of publicly funded museums through the increased likelihood of a visitor recommending a museum and spending more money in the cafe and shop which are key income sources.Current options for museum wayfinding are not only a potential health hazard; with rented devices and stacks of paper maps potential bacteria spreaders, but fall way behind innovations in other sectors. Only a small proportion of 23-38 year olds use physical maps with apps like Citymapper becoming the default route finding option for many; and a third of museum visitors reporting inaccessibility in confusing museum buildings (MuseumNext). Existing software solutions for museum wayfinding are time-consuming and expensive to develop and maintain. And on top of this, no existing museum wayfinding tools are personalised to visitor interests. By 2021, 75% of commercial apps will incorporate AI and over 50% of consumers will interact with AI (Information Age) - museums are already behind expected functionality.CCD and Smartify have come together to produce the world's first Artificial Intelligence assisted wayfinding tool for museums - 'Museum Explorer' which combines navigational and creative content. Museum Explorer will have a front-end navigation experience within the Smartify app and a corresponding management platform for staff to review analytics; visualise journeys; manage content and send push notifications. Personalised wayfinding will offer audiences an easy way to explore a museum, view busy hotspots to avoid, and immerse themselves in the cultural experience.For museums personalised wayfinding offers an opportunity to collect important data on visitor habits and increase visitor confidence in returning to museums in a post-COVID 19 world. It will also convert casual visitors to spend in the shop, cafe and as members.